traffic branding + design 2015 (long version)

FASHIONILLUSTRATION

Photography*Art Fashion

Still Life Lifestyle

Portraiture Interiors

Motion/Animation

FASHIONILLUSTRATION

BRANDINGSTRATEGY

DESIGNCOPY WRITING

...a major creative industry resource

*Print

Digital

and Social Media

www.traffic-nyc.cominfo@traffic-nyc.comt. 1 212 734 0041

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OUR CLIENTS: ADK AMAZON AMERICAN EXPRESS ANN TAYLOR ANN TAYLOR LOFT ARAMIS ARTEMUS ASSOULINE AVEDA AVON AWAKE COSMETICS BARON + BARON BARNEY’S NEW YORK BATH & BODY WORKS BIGELOW BLACKDOG + LEVENTHAL PUBLSHING BLOOMING-DALES BREATHE MAGAZINE BROADWAY BOOKS BROGAN TENNYSON BON POINT BUL-FINCH PRESS BYRON PRESS CALYPSO CHRISTIANE CELLE CATHERINE MALANDRINO CATHERINE SADLER GROUP CHANEL CHIC SIMPLE CHRISTIAN ROTH OPTICAL CIRCLE OF BEAUTY CLINIQUE CLUB MONACO COCA COLA CONCRETE BRANDING CONDE NAST PUB-LICATIONS COTY CFDA CLINIQUE DANA BUCHMAN DELTA AIRLINES DEPARTURES MAGA-ZINE DESIGN BOP DISTRIBUTED ART PUBLISHERS DURST ORGANIZATION EDELMAN ARTS EILEEN FISHER ELLE MAGAZINE ESSENCE ESTEE LAUDER EURO RSCG FAIRCHILD PUBLICA-TIONS FEDERATED DEPARTMENT STORES GO SMILE GREY ADVERTISING GUESS HAMMITT LA HARLEQUIN BOOKS HARPER COLLINS HASBRO HENRI BENDEL HUGO BOSS HUNTER DOUGLAS INK & CO. INSTYLE MAGAZINE ISLAND RECORDS ITEM M6 J BRAND LAIRD & PARTNERS LANCOME LAURA MERCIER LILLY PULITZER LEO BURNETT USA LIZ CLAIBORNE LLOYD & CO LOTTE DEPARTMENT STORES L’OREAL LOWE MAC COSMETICS MATRIX MAY-BELLINE MARCEL SCHURMAN MATRIX MCCANN ERICKSON MCDONALDS MODCO MORGAN HOTEL GROUP MS FOUNDATION FOR WOMEN MY HABIT NEIMAN MARCUS NEUTROGENA NINE WEST NORDSTROM NOXZEMA NEW YORK TIMES MAGAZINE NISSAN NYLON ONE KINDS LANE PANACHE MODE PAPYRUS PARACHUTE PUBLISHING RANDOM HOUSE RED-KEN REVLON RIZZOLI ROBERT LEE MORRIS RODALE CUSTOM PUBLISHING ROSEWOOD HOTELS ROYAL PROMOTION GROUP SAKS FIFTH AVENUE SEAGRAMS SELECT COMMUNI-CATIONS SELF MAGAZINE SEPHORA SHISEIDO SIMON SCHUSTER SIGERSON MORRISON SMASHBOX COSMETICS SONY SPA MAGAZINE STARWOOD HOTELS STEPHEN KNOLL SA-LONS STETSON ST. REGIS HOTEL STRUCTURE SUNDARI SVEDKA VODKA TARGET TIFFANY & CO. TWINNINGS TEA TROJAN TBWA CHIAT DAY THE LIMITED VENDOME PRESS VERA WANG VICTORIA’S SECRET VIRGIN AIRLINES VIRGINIA SLIMS VOGUE WALLPAPER MAGA-ZINE WSJ WETSEAL WOOLITE WWD SALON WW NORTON & CO.

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OUR CLIENTS: ADK AMAZON AMERICAN EXPRESS ANN TAYLOR ANN TAYLOR LOFT ARAMIS ARTEMUS ASSOULINE AVEDA AVON AWAKE COSMETICS BARON + BARON BARNEY’S NEW YORK BATH & BODY WORKS BIGELOW BLACKDOG + LEVENTHAL PUBLSHING BLOOMING-DALES BREATHE MAGAZINE BROADWAY BOOKS BROGAN TENNYSON BON POINT BUL-FINCH PRESS BYRON PRESS CALYPSO CHRISTIANE CELLE CATHERINE MALANDRINO CATHERINE SADLER GROUP CHANEL CHIC SIMPLE CHRISTIAN ROTH OPTICAL CIRCLE OF BEAUTY CLINIQUE CLUB MONACO COCA COLA CONCRETE BRANDING CONDE NAST PUB-LICATIONS COTY CFDA CLINIQUE DANA BUCHMAN DELTA AIRLINES DEPARTURES MAGA-ZINE DESIGN BOP DISTRIBUTED ART PUBLISHERS DURST ORGANIZATION EDELMAN ARTS EILEEN FISHER ELLE MAGAZINE ESSENCE ESTEE LAUDER EURO RSCG FAIRCHILD PUBLICA-TIONS FEDERATED DEPARTMENT STORES GO SMILE GREY ADVERTISING GUESS HAMMITT LA HARLEQUIN BOOKS HARPER COLLINS HASBRO HENRI BENDEL HUGO BOSS HUNTER DOUGLAS INK & CO. INSTYLE MAGAZINE ISLAND RECORDS ITEM M6 J BRAND LAIRD & PARTNERS LANCOME LAURA MERCIER LILLY PULITZER LEO BURNETT USA LIZ CLAIBORNE LLOYD & CO LOTTE DEPARTMENT STORES L’OREAL LOWE MAC COSMETICS MATRIX MAY-BELLINE MARCEL SCHURMAN MATRIX MCCANN ERICKSON MCDONALDS MODCO MORGAN HOTEL GROUP MS FOUNDATION FOR WOMEN MY HABIT NEIMAN MARCUS NEUTROGENA NINE WEST NORDSTROM NOXZEMA NEW YORK TIMES MAGAZINE NISSAN NYLON ONE KINDS LANE PANACHE MODE PAPYRUS PARACHUTE PUBLISHING RANDOM HOUSE RED-KEN REVLON RIZZOLI ROBERT LEE MORRIS RODALE CUSTOM PUBLISHING ROSEWOOD HOTELS ROYAL PROMOTION GROUP SAKS FIFTH AVENUE SEAGRAMS SELECT COMMUNI-CATIONS SELF MAGAZINE SEPHORA SHISEIDO SIMON SCHUSTER SIGERSON MORRISON SMASHBOX COSMETICS SONY SPA MAGAZINE STARWOOD HOTELS STEPHEN KNOLL SA-LONS STETSON ST. REGIS HOTEL STRUCTURE SUNDARI SVEDKA VODKA TARGET TIFFANY & CO. TWINNINGS TEA TROJAN TBWA CHIAT DAY THE LIMITED VENDOME PRESS VERA WANG VICTORIA’S SECRET VIRGIN AIRLINES VIRGINIA SLIMS VOGUE WALLPAPER MAGA-ZINE WSJ WETSEAL WOOLITE WWD SALON WW NORTON & CO.

ABOUT US

We are a New York based Creative Agency like none other in the industry, with a reputation as a major creative resource. We’re a cross between an expert branding team, creative matchmakers and artist management. Years of cultivated alliances and long-standing relationships in the creative field have contributed to our success as a creative “hub” that we are today.

During the past 20 years we have provided clients with thoughtfully curated creative solutions and have provided sea-soned knowledge and guidance in brand marketing, design, advertising, licensing, publishing, and public relations. Our multi dimensional experience brings great insight and exper-tise into the mix. Our talent pool includes illustrators, photog-raphers, art directors, copywriters, creative directors, product and packaging designers, web designers, social media spe-cialists, marketing strategists, boutique creative agencies and public relations companies. The brands we work with range from established international brands, Fortune 500 compa-nies, to innovative start-ups. Each project is uniquely tailored to the client’s individual needs and circumstances.

HISTORY

We opened our doors in the fall of 1995 with offices on Spring Street in New York City with a new vision of the future. We were the first and only agency at that time representing inde-pendent art directors, copywriters, and the many individual components of a traditional agency team. This quickly proved itself to be the zeitgeist of the time, as more amorphous re-lationships between talent, agencies and clients become an optimal way of pairing the best creative talent with the most compelling corporate campaigns and identities. A few years later, our first illustrator, Izak Zenou, joined the agency for representation and brought an unexpected addition to what is today, a signification roster of talented illustrators and photog-raphers.

We represent the top echelon of brand name talent, and un-earth fashion illustrators, photographers and copywriters you’ve never heard of who are tapped by some of the worlds leading creative directors.

As the artists’ careers blossom we use our branding and man-agement skills to expand their reach. For famed illustrator Izak Zenou, it meant creating a signature brand and licensing pro-gram. When Izak first joined Traffic, he was an unknown artist and through our partnership became one of the most success-ful commercial illustrators today. We parlayed his talent into the creation of the IZAK brand. Today IZAK products are sold in 15,000 retail doors in over 30 countries on 4 continents with over $20 million in retail sales. It’s pretty exciting! Key stores in the US include Bloomingdales, Macy’s, Sephora, and Target.

Meanwhile, despsite our success and reach, we hold true to our vision to remain a highly distilled boutique agency that brings exceptional talent together with innovative brands. As we do this we continue to learn, explore and develop keeping a fresh view for the ever evolving future.

HISTORY

TRAFFIC ILLUSTRATORS + PHOTOGRAPHERS

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Our work lies in breaking down your brand DNA so that we can provide intelligent and creative solutions to help you maximize your brand’s true potential.

We ask questions. Who are you? What’s your brand story? What makes you unique? How do you stand out from the crowd? What are your stumbling blocks? Who is your audience? What is your brand voice? Is it consistent across all media? How are you speaking to and engaging your market? Are you reaching them?

Once we have the complete story and are clear about your goals—we research, inves-tigate, and analyze every aspect of your communications—both visual and voice. We identify and study your competition, the overall market, as well as over-riding trends. Through our unique Visual Research methodology, honed through years of study and experience, we help you define who you are, where you need to go, how to succeed, and we create the roadmap for you to get there. Your success is our success.

CORPORATE IDENTITY AND BRANDING

ARTEMUS: ONE WORLD TRADE CENTER

ARTEMUS, the leader in the top-tier of the art leasing and finance sector, provides businesses andprivate collectors with a way to make significant works of art an integral part of their environment and

culture. For businesses it’s about branding and financing, for collectors and galleries it’s about financing. Traffic worked closely with the Artemus team to develop a brand strategy that conveyed

luxury in a modern, minimalist, yet elegant way. We developed the name through to copyrighting, and brought in Equancy No. 11 to design the corporate identity and website. www.artemus.com

Brand Strategy, Naming, Creative Direction: TrafficDesign: Equancy No. 11

Brand Voice and Copywriting: Brenda Cullerton and Andrew Dermont

Rebranding and Design of Christian Roth Optical WebsiteCreative Direction and Design: Equancy No. 11Project Management: TrafficPhotography: Formento + Formento

Creation of a Press Kit for German legwear

company Item m6. Modified the brand voice

as a fashion brand with language that spoke

to the American fashion forward female

market.

Brand/Voice Strategy: TrafficDesign: TrafficCopywriting: Amy Swift

G by GuessCatalogs and Signage

Consulting: Michelle Edelman/TrafficLogo Interpretations and Art: Vince Fraser

Logo Interpretations and Art: Left page Wendy Plovmand; Right page Vince Fraser

Logo Interpretations and Art: Wendy Plovmand

Logo Interpretations and Art: This page Vince Fraser; Right page Wendy Plovmand

Guess and Traffic have collaborated extensively over

the past 8 years on everything from seasonal pro-

motional mailers, in-store signage, catalogs and the

Guess magazine. Traffic consults on new concepts, as

well as curates the artists and manages projects. Traf-

fic/Michelle Edelman together with writer Amy Swift

creative direct and edit the bi-yearly Guess magazine

since it’s inception in 2012. They consulted on the ini-

tial development and design of the magazine, as well

as each issue including its content.

Strategy/Design Consulting/Editor: Michelle EdelmanWriter/Editor: Amy Swift

Traffic worked closely with Syrup, a cutting edge international design entity to create a living Holiday window

installation for the Madison Avenue SONY Store. Customers and passerby’s were able to text in their holiday

messages and these messages were instantly transmitted to the TV screens displayed in the windows.

Strategy: Traffic/Syrup

Concept and Installation Design: Syrup

Illustration: Syrup

For years IZAK’s witty, whimsical illustrations have taken fashion to new places. His work, long associated with exclusive brands and high-end publications instantly conveys a breezy, fashionable style, and fresh enchanting view of life.

We worked with IZAK to conceptualize and develop his brand into a colorful lifestyle of its own. We strategized the brand positioning, corporate identity design, overall graphic look and feel. From the logo, labels, hangtags, promotional materials, and website through product design. We continue to be involved in the day to day aspects of developing products, design and ongoing design approvals. We work in partnership with Jewel Branding, a boutique licensing agent, to manage and continue to grow the program.

Today, IZAK products are sold in 15,000 retail doors in over 30 countries on 4 continents with over $20 million in retail sales.

IZAK has licensing programs in Accessories, including Totes, Handbags, Wallets and Cosmetics Bags, Tech Accessories, Luggage, Custom Stationery, Back to School and Everyday Stationary, Fragrance, Bank Checks and Credit Cards.Products are carried by Bloomingdales, Macy’s, Target, Sephora, Apple, At&t and Verizon stores, and specialty gift stores across the country.

IZAK THE BRAND

Travel in Style!

Izak @ Sephora

Henri Bendel Website Creative Direction and Design: No. 11

Project Mangement: Traffic

Name Development for new fashion brand by Onward Kashiama.Agency: Lloyd & Co.Copywriter: Amy Swift

Henri Bendel Advertising CampaignCreative Direction and Design: Paul Lamb

Project Mangement: Traffic

Henri Bendel Catalogs and Print AdvertisingCreative Direction and Design: Ruba Abunimah

Illustration: Izak ZenouProject Mangement: Traffic

INTERIORS, DESIGN AND HOME

Print Ads for BakerCreative Direction: Michael Mundy

Photography: Michael Mundy

MY DESIGN LIFE and the sub site ANTIQUES OF THE FUTURE is an online design archive that was spear-

headed and is managed by design guru Lisa Roberts. The archive is based on her own extensive collection

and it’s purpose is to bring more awareness to design. She has published several book and has hosted a TV

show based on the Antiques of the Future archive. www.mydesignlife.com

Branding Strategy: TrafficCoroporate ID and Website Design: Equancy No. 11

Traffic also produced an animated motion video with Davies + Starr for the publication of My Design Life

book, based on the very pages of the book and the objects inside.

Hunter Douglas, a dominant player in the worldwide window shade sector, sought our help to re-position their brand through their automated, pre-programable window shade product, Powerview Motorization. As new companies were emerging with similar technology, the category was begin-ning to be absorbed by these more innovative companies, HD needed to work quickly to maintain their leadership position in the market. HD created the Pebble, a fun and beautifully design remote control for Powerview as a way to enhance positioning of the company as modern and innovative. The design of the Pebble was very successful, however, the visual materials and advertising were outdated and did not present the product in an innovative way.

We started by creating an animated video for the Pebble, which was used to launch Powerview Motorization to the press and was used on their web-site and social media. The 15 and 45 second animated video was created by our photographer Davies + Starr. The fresh and fun video was extremely success. We then explored a new voice for the ads, which was more smart and direct in it’s approach. We focused on creating a more modern presen-tation with the focus on the Pebble and the overall functionality and ben-efits.

Creative Direction: Traffic and Davies + Starr

Print Ads for Kohler and Kallista/The Barbara Barry CollectionCreative Direction: Michael Mundy

Photography: Michael Mundy

Creation of a Instore and Print Advertising for Stephen Knoll Salon, Asia.

Art Direction and Design: Orlando Rivas Photography: Torkil Gudnason

Production: Traffic

Brand Development for Urban Playboy/Coty Art Direction and Design: Yodi

Research, Strategy, Project Management: Traffic

Creation of Bottle Design for the Lindsey Lohan Fragrance. Worked together with famedinterior and product design Mattea Bonetti. Creative Direction: TrafficProduct Design: Mattea BonettiProject Management: Traffic

Brand Strategy and Positioning, Name Development and creation of brand voice for a Cosmetics retail concept in Soho.

Creative Director and Copywriter: Ameena MeerProject Management: Traffic

This page: Print Advertising Campaign for Awake Cosmetics.Creative Direction/Copy: Ameena Meer

Right page: Packaging Design, promotional materials and print ads for GoSmile.Creative Direction and Design: TrafficCopywriting: Brenda Cullerton

Next page: AVON Let’s Talk CampaignTotal brand repositioning through the creation of the Let’s Talk Campaign, which brought the brand back to the forefront of visibility. Development of Concept, Tagline and Design for Print Ads and OOH Billboards.

Research/Strategic Development/Project Management: Traffic Creative Direction and Design: Ruba Abu NimahCopywriter: Ameena Meer

Revlon Print AdvertisingCreative Direction and Design: Chrsi Sams

Project Mangement: Traffic

Advertising Campaign for L’OrealArt Direction: Giovanni Russo/No. 11

Project Management: Traffic

Robert Lee Morris Catalog DesignCreative Direction and Design: Sam Sohaili Project Mangement: Traffic

From top left page:Design of brochure: Stephen NiedzwieckiProject Mangement: Traffic

Sigerson Morrison Instore Design, Billboard AdsCreative Direction and Design: Leah SingerIllustration: Leah SingerProject Mangement: Traffic

Sundari Catalog DesignCreative Direction and Design: Ruba Abu NimahProject Mangement: Traffic

This page:Book Design: Steve HiettProject Mangement: Traffic

7th on Sixth Catalog and Ad DesignCreative Direction and Design: Sam SohailiProject Mangement: Traffic

Macy’s wanted to create a signature childrens cloth-ing line that would be housed within the Macy’s de-partment stores. The project included Naming, Brand Identity Design, Hang tags, and point of sale.

Client: Macy’sBrand Strategy and Name Development: TrafficCreative Direction: Ruba Abu-NimahGraphic Design: Timothee Letouzé

Café d’Nile is a new trendy café and night spot in Cairo. Transforming a traditional Nile cruise boat intoa nostalgic yet new experience for the trendy international set of Cairo. Creative Direction: Michelle EdelmanGraphic Design: Edward PerazaLogo, stationery package, signage, coctail menu, coasters, napkins, t-shirts, advertising,

Pier Across from10 Shara el Nile, Giza

Telephone: +20 1065 600 1914Email: reservations@hapigroup.com

Art Assure Ltd. is an Art Finance company that deals with financing purchases and sales of high end are, as well as auction guarantees. Traffic developed the brand identity, website, print ads, as well as an ongo-inge web banners and pop ups.

Branding/Design: TrafficCopywriting: Andrew Dermont Illustration: Izak Zenou

GALLERY ARTS

EXHIBITION BRANDING AND DESIGN, PRINT ADVERTISING,INVITATIONS, PRESS RELEASES, WINDOW SIGNAGE,

CATALOG AND BOOK DESIGN.

Design of Invitations, Print Ads and Exhibition Concept and DesignCreative Direction + Design: Michelle Edelman/Traffic

Neuhoff Edelman Gallery41 East 57 Street 4th Floor/Fuller BuildingNYC 10022

SUMMERJUNE 21– SEPTEMBER 10, 2007www.neuhoffedelmangallery.com • 212-838-1122

Image: Nabil Nahas “Large Red Sea,” 1993

Design of Artist WebsiteCreative Direction + Design: Michelle Edelman/Traffic

Design of InvitationGraphic Design: Albert Lin

Design of Catalog, Print Ads, Invitation and SignageCreative Direction: Michelle Edelman/Traffic Graphic Design: Albert LinText: Glenn O’BrienProduction: Traffic

Neuhoff Edelman Gallery41 East 57 Street 4th Floor/Fuller BuildingNYC 10022

SUMMERJUNE 21– SEPTEMBER 10, 2007www.neuhoffedelmangallery.com • 212-838-1122

Image: Nabil Nahas “Large Red Sea,” 1993

Design of InvitationGraphic Design: Albert Lin

Arman • Georges Braque • Anatol Brusilovsky

Pol Bury • Alexander Calder • Jean Cocteau

Salvador Dalí • Max Ernst • Marisol Escobar

Britt Boutros-Ghali • Marcia Grostein

Roy Lichtenstein • Cathy McClure

Pablo Picasso • Rolf Sachs • Rotraut

Kenny Scharf • David Smith

Rudolf Stingel • Rhonda Zwillinger

Neuhoff Edelman Gallery Jewelry ExhibitionDesign of Invitation and Print Ads: Traffic

Design of Book, Print Ads, Invitation amd Window SignageCreation for Exhibition Design/Whole House Installation during HalloweenCreative Direction: Michelle Edelman/TrafficGraphic Design: Albert LinProduction: Traffic

Design of Catalog, Print Ads and InvitationCreative Direction: Michelle Edelman/Traffic

Graphic Design: Albert LinProduction: Traffic

Design of Catalog, Print Ads and InvitationCreative Direction: Michelle Edelman/TrafficGraphic Design: Albert LinArt Direction of Photography: Michelle EdelmanProduction: Traffic

Design of Catalog, Web Splash Pages, Ads and Invitation

Creative Direction/Design: Michelle EdelmanText: Charles A. Riley II, PhD

Production: Traffic

Design of Book, Print Ads, Invitation and SignageCreative Direction + Design: Michelle Edelman/TrafficProduction: Traffic

info@traffic-nyc.com t. 1 212 734 0041