traceability across the entire food supply chain - h. jeffrey castillo

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Traceability Across the Entire Food Supply Chain

Barilla Expo Product Special Edition Case History

H. Jeffrey Castillo Head of Quality & Food Safety Region Americas

1

“Give people food you would give your own

children” Pietro BarillaFebruary 18, 2016

Every day our Products are chosen by 50 Million People.Our Complexity:

3

13 Brands.

160 Production

lines.

Over 650 Products.

30 Production

sites.

More than 100 Export

Countries.

50 types of packaging materials

More than 8.000 employees.

More than 10.000.000.000 pasta dishes.

550.000 tons of soft wheat.

1.400.000 tons of durum

wheat

800 types of raw

materials.

1200 Suppliers

Over 1.800.000 tons

of products sold.

40 Copackers.

2.000.000 Analyses for RM/PM/FP.

Our Presidium: from «Field to Fork»

4

TRACEABILITY PROCESS

5

Barilla Corner at FUTURE FOOD DISTRICT

Interactive tables with the Special Edition content

http://scoprilafiliera.barilla.it/

http://scoprilafiliera.barilla.it/

7 http://scoprilafiliera.barilla.it/

Objectives: Complete visibility of the whole supply chain by collecting all the production and transformation data from “field to fork”.

The Barilla partnership with S4F Initiative

2 dedicated items (Farfalle, Basilico Sauce) with a dedicated package + QR (Quick Read) Code

QR code printed in each consumer unit useful to access to Web IT Platform with all the data / info related / linked to:

- one specific production lot

- all the phases “from FIELD TO FORK”

http://scoprilafiliera.barilla.it/

9

The Future

Balance between the information requests and the information overload?

Phase I: mapping and observing people, shoppers and stakeholders reactions

Thank you !!

jeff.castillo@barilla.com

February 18, 2016

10

11

Traceability: the insights

• This Pilot Project is a step in the future compared to the traditional Traceability Systems

• This Pilot project offers something different: a challenging balance between scientific approach and communication/interaction

• It is about not just what we do, but how we do

• It is a matter to make available a large quantity of information to consumers in a very transparent way

• It is about growing awareness around a product inside and outside the Company

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