traceability across the entire food supply chain - h. jeffrey castillo
TRANSCRIPT
Traceability Across the Entire Food Supply Chain
Barilla Expo Product Special Edition Case History
H. Jeffrey Castillo Head of Quality & Food Safety Region Americas
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“Give people food you would give your own
children” Pietro BarillaFebruary 18, 2016
http://www.barillagroup.com/vision-and-strategyorhttps://youtu.be/vDMSeMKMDh4
Every day our Products are chosen by 50 Million People.Our Complexity:
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13 Brands.
160 Production
lines.
Over 650 Products.
30 Production
sites.
More than 100 Export
Countries.
50 types of packaging materials
More than 8.000 employees.
More than 10.000.000.000 pasta dishes.
550.000 tons of soft wheat.
1.400.000 tons of durum
wheat
800 types of raw
materials.
1200 Suppliers
Over 1.800.000 tons
of products sold.
40 Copackers.
2.000.000 Analyses for RM/PM/FP.
Our Presidium: from «Field to Fork»
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TRACEABILITY PROCESS
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Barilla Corner at FUTURE FOOD DISTRICT
Interactive tables with the Special Edition content
http://scoprilafiliera.barilla.it/
Objectives: Complete visibility of the whole supply chain by collecting all the production and transformation data from “field to fork”.
The Barilla partnership with S4F Initiative
2 dedicated items (Farfalle, Basilico Sauce) with a dedicated package + QR (Quick Read) Code
QR code printed in each consumer unit useful to access to Web IT Platform with all the data / info related / linked to:
- one specific production lot
- all the phases “from FIELD TO FORK”
http://scoprilafiliera.barilla.it/
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The Future
Balance between the information requests and the information overload?
Phase I: mapping and observing people, shoppers and stakeholders reactions
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Traceability: the insights
• This Pilot Project is a step in the future compared to the traditional Traceability Systems
• This Pilot project offers something different: a challenging balance between scientific approach and communication/interaction
• It is about not just what we do, but how we do
• It is a matter to make available a large quantity of information to consumers in a very transparent way
• It is about growing awareness around a product inside and outside the Company