toyota autism society case study

Toyota Autism Society Case Study

Serra Toyota Autism Society of Alabama FundraiserSocial Media Case Study

Goal: Begin to build a social media community around Serra Toyota

Strategy: Host a fundraiser for the Autism Society of Alabama using only Facebook and Twitter.

Launch: 9A CST on 3/26/10

Encouraged our fans to share pictures of their children with Autism

The Serra Toyota Groundswell Begins on Facebook

The Serra Toyota Groundswell Begins on Twitter

The Serra Toyota Groundswell Continues on Facebook

The Serra Toyota Groundswell Continues on Twitter

The Appreciation for Serra Toyota Continues

Summary: In less then 12 hours using only Social Media Serra Toyota…

Added 1,007 New Fans on Facebook

Added 128 New Followers on Twitter

More Importantly: Serra Toyota now has 1,100 new people to engage with daily!

Jeff MelloFounder, Evolution of Communication

p: 404-579-0911email: jeffmello@evolutionofcommunication.com

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