tourism export council new zealand 1.tourism as an export industry 2.trade intelligence &...
Post on 29-Dec-2015
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Tourism Export Council New Zealand
1. Tourism as an export industry2. Trade intelligence & resources3. Establishment of Young TEC4. Inbound Tour Operators in 20145. Emerging markets & special interest sectors
1. Why is tourism considered an export industry?
Aim: Improve ‘insights’ why tourism is an export industry?
Tourism, like agriculture is an export sector industry but works slightly differently:
• The product is still developed in New Zealand (just like the apple)• It is sold offshore (like the apple)• It is purchased for a foreigner (again like the apple)• BUT it is experienced in New Zealand and therein lies the difference
IRDs definition of ‘export’ is a non-resident who purchases a product or service from New Zealand
A Guide To Working With Inbound Tour Operators &
Distribution Channels
2. New trade resource for tour operators
Aim: To improve productivity by understanding distribution & pricing
3. Introducing Young TEC
Aim: To share tourism insights and prepare future tourism leaders
4. ITOs have adapted
• Change from % group to % FIT (self drive)• Upgraded technology and work with
tourism aggregators eg. Expedia, Wotif, Booking.com
• Retail/promote other ITO product• New niche ITO start ups eg.
eg. Education, Golf, Luxury sector
Aim: Working smarter and productivity for profit
5. ITOs and Emerging Markets
Aim: To develop emerging trade relationships & target for value
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