promoting tourism through inbound marketing
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Campaign : Bangladesh DiariesSlogan : Your Next Beautiful Memories.
Creates a Lasting and unique impression
The Color combination of
the logo is focused on all the
raw colors of the nature
Easy to Remember and
Relate. Resembles
Bangladesh
Appealing to TG. The
colors in the logo resemble
the nature ( Sea, forest,
Wildlife )
About Logo
Cox’s Bazar Sundarbans Saint Martin Bandarban Sylhet Khagrachori
Longest Sea beach in
the world
Longest Mangrove
Forest in the worldBeautiful coral
island, Virgin Island
History , Largest
Peek, Traditional,
Natural Beauty
Blissful, Traditional,
Natural Beauty
Tea Garden ,
Waterfalls and
Natural Beauty
BusinessLeisure Alternative
Cultural
Religious
Family
Nature
Medical
SportsEducation
Meetings
Incentive
ConferencesExhibitions
Cuisine
Eco
Wildlife
Community based
AdventurePhotography
International
Citizens and
Netizens
Intra Regional
PRIMARY
Unprompted Budget Explorers New Horizon Families High Life Enthusiasts Seasoned Leisure Travelers
PhotographersNature lovers
What they look for
• Value Propositions• Country Brand Image• Infrastructure• Political Stability & SafetyOthers
Secondary
Targeted Ads
Events and Pages
Fan Photo of the day
Wildest Selfie contest
Caption Contest, BLOGS
Experience Videos of Complete trips in 5 minutes
Photography Contest
VLOGS by : Musa Ibrahim , Wasfia Nazreen, Tyler
Stableford
360 degree Videos and Pictures
360 degree Videos and Pictures
360 degree Videos and Pictures
Regular Updates
Hashtag Campaigns
#BecauseBangladeshisBeautiful,
#BangladeshDiaries
Photo Of the day
Wildest Selfie ContestFestival oriented Offers and
Contests and Discounts
A foreigner with the best traditional outlook will be
offered A trip to Saint Martins or Coxs Bazar
(Contest)
Dedicated Chanel
Vlogs by : Musa Ibrahim, Wasfia Nazreen, Tyler Stableford etc.
Experience Videos of Complete trips in 5 minutes
10 must places to visit in Bangladesh like videos
Short Film or Documentaries focusing the major tourist areas
Embedding Search Engine
PPC (Pay per click)
Bidding Keywords such as ‘Places to visit Bangladesh’ ,
Travel in Bangladesh,
Bangladesh Tourist areas’
Google Top View
Blogs, EBooks, Newsletters,
Email Marketing
Ex: Must visit places before you’re 30’
Review on the major tourist destinations
Experience Stories by the tourists. (Esp. Wildlife)
‘Live with Inhabitants’ Focusing the Foreigners
Festival Oriented (Blogs, Email Marketing,
Newsletters)
10 must places to visit in Bangladesh Your next Beautiful
Destination
Bichanakandi; This is how deems look in real life
VISIT THE World's most BEAUTIFUL Temples, Mosques etc
Fan Photo of the day
Photography Contest
VLOGSDocumentaryExperience Videos
WEBSITE SEO, Google Top view
CULTURE
360 Videos
TRADITIONAL OUTFIT CONTEST
Item COST (Q1) COST (Q2) COST (Q3) COST (Q4)
SOCIAL MEDIA MARKETING
125,900 Taka 116,000 Taka 104,000 Taka 114,000 Taka
SEO 111,000 Taka 111,000 Taka 111,000 taka 111,000 Taka
BLOGS,EMAIL MARKETING,Enewsletters. Etc.
45,000 45,000 taka 45,000 taka 45,000 Taka
Events ( Contests and promotional offers )
210,000 155,000 106,000 100,000 Taka
Taka
Taka Taka Taka