tofi sept. 8, product: hyatt

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8/11/2019 TOFI Sept. 8, Product: Hyatt

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Product Development Richard N. Hyatt

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p

The Basics

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NOT every idea is a product

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TECHNOLOGY doesn’t

make it a product

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Great Products are Disruptive

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Markets change quickly

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http://slidepdf.com/reader/full/tofi-sept-8-product-hyatt 7/26Low friction delivery wins

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Building Great Products

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Feel

the

PAIN

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http://slidepdf.com/reader/full/tofi-sept-8-product-hyatt 10/26Don’t guess your customers needs

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Product or Feature?

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why |(h)w ! | adverbfor what reason or purpose: why did he do it? • [ with negative ] used to make or agree to a suggestion: why don't I give you a lift? rel.adverb(with reference to a reason) on account of which; for which: the reason why u

shots need repeating every year is that the virus changes.• the reason for which: each has faced similar hardships, and perhaps that is why they are

friends.exclam.1 expressing surprise or indignation: Why, that's absurd! 2 used to add emphasis to a response: “You think so?” “Why, yes.” noun (pl. whys )a reason or explanation: thewhys and wherefores of these procedures need to beexplained to students.

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Prototype Early

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Understand the HUMAN

aspect

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Set the competitive bar high

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User Experience is Important

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Get the right people

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The Long Haul

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Don’t FearChange

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Great products are evolutionary

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Support is critical

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Understand Technical

Debt

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Wrapping Up

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Summary

Understand the PAIN your product solves

Discovery what customers really want

Set the competitive bar high

Get the experience right

Understand your product life cycle

Get the right people to build the best product

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Thank You

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