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District 13 presents:

Toastmaster Club Website 101 + Updating Toastmasters.org Information

+Free Toasthost

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Contents Part 1: Updating Club Information on Toastmasters.org........................................................................................................ 3

Part 2: Logging In and Accessing the Site Admin Panel .......................................................................................................... 5

Part 3: Basic Tab – Title Tag, Description, Meta Keywords ..................................................................................................... 7

Part 4: The Home Page ........................................................................................................................................................... 7

Part 5: Updating Social Links ................................................................................................................................................... 8

Part 6: Adding New Members ................................................................................................................................................. 9

Part 7: Creating Custom Webpages ...................................................................................................................................... 11

Part 8: Update the Agenda Template ................................................................................................................................... 12

Part 9: Dues Management Section ....................................................................................................................................... 13

Part 10: Update Administrator Information ......................................................................................................................... 14

Appendix: Analytics ............................................................................................................................................................... 15

Setting up Analytics ........................................................................................................................................................... 15

Google Search Console ..................................................................................................................................................... 16

Bing Webmaster Tools ...................................................................................................................................................... 18

PayPal ................................................................................................................................................................................ 19

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Part 1: Updating Club Information on Toastmasters.org

Step 1. Go to Toastmasters.org Leadership Central Club Central (and log in)

Step 2. Select your Club, then select “Update my club meeting information”

Step 3. Update your club information here.

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Step 4. Check to see if your club information updates are reflected on Toastmasters.org.

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Part 2: Logging In and Accessing the Site Admin Panel Step 1. Navigate to your Free Toasthost website. Click “Login as site admin”

Step 2. Login.

Note: If your club needs an Admin change or password was misplaced, please use

http://www.toastmastersclubs.org/change/ to request.

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Step 3. Click “Launch Admin Console”.

Way to go! You’re at the meat of where editing your club’s website occurs.

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Part 3: Basic Tab – Title Tag, Description, Meta Keywords Step 1. Navigate to “Basic Settings” in the “Website Settings” panel.

Step 2. Update your Club Name, Description, and Keywords if necessary.

Club name – 55-60 characters

Description – 150 characters

Keywords – 5-7 target keywords, use location

Part 4: The Home Page Step 1. Navigate to “Home Page” in the “Website Settings” panel.

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Part 5: Updating Social Links Step 1. Navigate to “Social Links” in the “Website Settings” panel.

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Part 6: Adding New Members Step 1. Navigate to the “Membership Management” panel, by clicking on the dropdown menu.

Step 2. Click “Quick Add”.

Step 3. Follow the bolded example separating information via spaces.

Step 4. Submit.

Bonus: Check out your welcome letter to new members by clicking on the “New Member Welcome” tab. Here you can

adjust you initial messaging, if you so desire.

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Part 7: Creating Custom Webpages Step 1. Navigate to the “Custom Web Pages” panel by clicking on the dropdown menu.

Step 2. Use the editor to adjust page content.

Example of Custom Pages:

Officers - http://oakland.toastmastersclubs.org/officers.html

Year at a glance - http://oakland.toastmastersclubs.org/dates.html

Dues explanations - http://bnymellonpgh.toastmastersclubs.org/Club_Dues_Explained.html

Club Member Successes - http://oakland.toastmastersclubs.org/Club_Member_Successes.html

Club Awards – http://sallieboggs.toastmastersclubs.org/awards

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Part 8: Update the Agenda Template Step 1. Navigate to the “Meeting Agenda Settings” panel by clicking on the dropdown menu.

Step 2. Adjust the agenda template using the various tabs and editors.

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Please note! You can add member photos to your agendas. This is a great opportunity to help newer members and

prospects recognize speakers within your club.

Part 9: Dues Management Section Step 1. Navigate to the “Dues Management” panel by clicking on the dropdown menu.

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Step 2. Adjust the dues templates and information using the various tabs and editors.

Part 10: Update Administrator Information Step 1. Navigate to “Administrator Info” in the “Website Settings” panel.

Step 2. Adjust the admin contact info in the editor.

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Appendix: Analytics

Setting up Analytics Step 1. Navigate to the “Website Statistics” section in the “Website Settings” Panel.

Step 2. Determine whether you are interested in Google Search Console Data (GSC), Bing Webmaster Tools Data (BWT),

and/or Google Analytics Data (GA).

Step 3. For GSC and BWT get the meta tag from the platform. For GA get the script tag.

Step 4. Paste the tag into the “Website Statistics” section.

Step 5. Validate in the analytics platform.

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Google Search Console Now you can dig into your data! District 13 recommends using the “Search Analytics” report (under “Search Traffic”).

This will show you which keywords are generating the most click and impressions for your website.

Interestingly enough, Sallie Boggs Toastmasters has a photo that ranks for [toastmasters logo]. However, although we

get a lot of impressions from ranking for such a high volume search query, we gain little qualified traffic from this term.

Simply put - People looking for [Toastmasters logo] are not interested in Sallie Boggs Toastmasters Club.

Another interesting report is the “Links to Your Site” report (under “Search Traffic”). This will show you where a majority

of your links are coming from.

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Bing Webmaster Tools If you’re interested, please see data from Sallie Boggs Bing Webmasters Tools account. All of the click are from people

searching terms that contain “sallie boggs toastmasters.”

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PayPal If your club uses PayPal to collect dues, consider adding a PayPal button to your site. This will provide more convenience

to your current members. Check out PayPal’s Implementation Guidelines for Adding Buttons.

Contact the Authors:

Michael Leonard, CC, ALB michael@michaeljamesleonard.com

Alexis Sanders, PRM, ACS, CL D13PRM@d13tm.com