to tweet or not to tweet

To Tweet or Not to Tweet

Use Twitter Hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

How to use Twitter, Foursquare, and QR Codes

to get maximum practice exposure

About Monique

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Native San Diegan

In the Aesthetic Surgery industry since 1991 (yikes!)

FounderCosmetic Social MediaPatient Engagement Marketing™

Certified Social Media Strategist 2009

♥music, ♥USC, ♥sports, ♥spa days, ♥shoes & ♥creative endeavors!

About Monique

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Native San Diegan

In the Aesthetic Surgery industry since 1991 (yikes!)

FounderCosmetic Social MediaPatient Engagement Marketing™

Certified Social Media Strategist 2009

♥music, ♥USC, ♥sports, ♥spa days, ♥shoes & ♥creative endeavors!

Goal

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

To build EVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!

In a Word

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Relationships are Fueled by Conversations

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Radical Strategic Visibility

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

• open network• “micro-blogging

tool…140 characters or less

• Identify industry trends – be on cusp of search, news, & trends

• Follow topics with #(hash tags )

• #Beauty• #Skin• #PlasticSurgery

Text messaging ++ global / real time

feed

Tweets and social updates as

CONTENT = better convert existing

search traffic

What the Heck is Twitter?

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

They Share

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

80% of Twitter usage is outside of twitter… people update anywhere, anytime… imagine what that means for bad customer experiences!?

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Provide Value 1st• Share publications• Educational info• Be selfless• Not # times of day but

VALUE of the post• Info on topics YOUR

client is interested in– Mommy blogs– Beauty– Health– Fitness, etc…

Momemntum Mktg.• Look for opportunities

to take advantage of something bigger than yourself– Daylight Savings Time– Royal Wedding

• BE NIMBLE• Be SMART – 3 second

rule

What to Share

You Can Measure

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Monique’s Fave Resources:

Social Media ExaminerTop 5 Twitter Tools for Social Mgrs.http://budurl.com/CSMTOP

Mashable

BudURL (link shortener) with analytics

CoTweet – platform to manage tweets

TweetdeskHootsuiteetc…

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

QR Codes

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Stands for Quick Response

Ryan Miller

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Ethical considerations, do’s, don’ts, and best practices

for doctor conduct on Facebook

Do Doctors Make Good Facebook Friends?