tips & tricks to win the facebook game by karianne stinson

#SocialPro #14a @Karianne

Karianne Stinson, Marketing Manager @ Microsoft

TIPS & TRICKS TO WIN THE FACEBOOK GAME

#SocialPro #14a @Karianne

KARIANNE STINSONMarketing Manager

#SocialPro #14a @Karianne

PUT YOUR AUDIENCE FIRST

#SocialPro #14a @Karianne

KNOW YOUR AUDIENCE

#SocialPro #14a @Karianne

KNOW YOUR AUDIENCE

#SocialPro #14a @Karianne

CREATE FOR YOUR AUDIENCE

#SocialPro #14a @Karianne

Give the people what they want, not just what you want to say

Pay attention to what is already working

What topics does your audience care about?

What other brands do they like?

CREATE FOR YOUR AUDIENCE

#SocialPro #14a @Karianne

The more the brand engages with fans, the more likely fans are to comment

Engagement can increase brand affinity as well as increasing the post reach

ENGAGE WITH YOUR AUDIENCE

#SocialPro #14a @Karianne

DON’T BE SPAMMY

#SocialPro #14a @Karianne

Avoid like-bait Avoid using “Like, Comment,

Share” in the copy Avoid overly-promotional

content and images

DON’T BE SPAMMY

#SocialPro #14a @Karianne

CONTENT TYPE MATTERS

#SocialPro #14a @Karianne

VIDEO & LINKS REIGN

#SocialPro #14a @Karianne

FOLLOW THE BRIGHT & SHINY Facebook is always pushing a

feature, tap into that They want to show success

and get you hooked, so they will promote the latest feature and give you outstanding reach

Right now, that is Facebook Live

#SocialPro #14a @Karianne

CONTENT TOPIC MATTERS

#SocialPro #14a @Karianne

Facebook prioritizes posts around trending topics

Make sure the topic makes sense for your brand – don’t force it!

TAP INTO RELEVANT TRENDING TOPICS

#SocialPro #14a @Karianne

SHARE NEWS & ANNOUNCEMENTS

#SocialPro #14a @Karianne

PLAY WELL WITH OTHERS

#SocialPro #14a @Karianne

Successful content posted from another channel will boost the organic reach of all your content at that time

WORK WITH INFLUENCERS

#SocialPro #14a @Karianne

UGC is a great way to highlight fans and get engaging content

Use GIFs or videos of stills to highlight multiple fans and create content with stronger reach on Facebook

HIGHLIGHT YOUR FANS

#SocialPro #14a @Karianne

PROMOTE PARTNERS

#SocialPro #14a @Karianne

MONEY TALKS

#SocialPro #14a @Karianne

Paid promotion creates a halo-effect with organic content as well

Consider paid, especially during key times when you want stronger reach

PAID BOOSTS ORGANIC

#SocialPro #14a @Karianne

Know your audience Create for your audience, not YOU Engage with your audience Don’t be spammy Use video, links and GIFs Pay attention to the bright & shiny Tap into Trending Topics when appropriate Use Facebook for news & announcements Partner with influencers Highlight content from your fans Promote your partners Add paid promotion when possible

TAKEAWAYS

#SocialPro #14a @Karianne

THANK YOU!

www.kariannestinson.com

@Karianne

Download deck at bit.ly/SocialProWinFB