time & motion study for unilever mashreq

CASH VAN END-TO-END PROCESS

TIME & MOTION STUDY

CASH VAN DAILY PROCESS

Management Payment Loading Region Sales Fatta

l

PRE-WORK MEETING

Includes:• Previous sales• Future sales• Daily / Weekly /

Monthly targets• FCS• Stock request

• Average time spent:

68 minutes

WAREHOUSE

Includes:• Depositing

previous day revenues

• Loading goods

• Average time spent:

66 minutes

WAREHOUSE PROBLEM

• Delays the sales reps

• Waste of time

One Loading Gate

• Load limited to their 2 days ago sales

• Lack of goods if the previous day included large sales

Credit Limit

SALES• Time spent

between warehouse and region:

40 minutes• Time spent in invoiced stores:

29 minutes• Time spent in non-

invoiced stores: 5 minutes• Time spent

between stores: 7 minutes• Average invoice

amount: $ 94

STEP OF THE CALL

Greet customer 100%

Check customer’s

goods100% in invoiced stores

95% in non-

invoiced stores

Give offers95% in

invoiced stores

75% in non-

invoiced stores

Place order 100%

Invoice order 100%

Receive money 100%

Merchandise < 10%

• Following the route plan:

95%

MARKET PROBLEMS

Smuggled Products

Counterfeit Products

Expired Products

DATA ANALYSIS

CASH VAN DAY

Market80%

Company20%

Ideal

Market45%

Company55%

Actual

DETAILED AVERAGES

Man-agement

28%

Warehouse27%

Between ware-house and re-

gion16%

Lag13%

Invoiced Stores12%

Between stores3%

Non-invoiced stores2%

Burj Hammoud

: 20

minutesAley:27

minutes

Beirut:33

minutes

Dahye:37

minutes

Maten:39

minutes

Chouf:59

minutes

Kesserwan:

60 minutes

TIME BETWEEN WAREHOUSE AND REGION

50

55

60

65

70

75

80

85

90

68 70

55

86

64

84

61

56

Pre-Work Meeting

50

60

70

80

90

100

110

Series1, 9888

66

68

5157

54

Warehouse

20

25

30

35

40

45

Series1, 40

29

29

32

2830

2422

Invoiced Stores

0

1

2

3

4

5

6

7

Series1, 43

3

4

6

4

5

4

Non-Invoiced Stores

RECOMMENDATIONS

• Early delivery • One day prior• Reduces the 3 hours morning delay

Warehouse Delay

• Causing CV to head to the market with an limited van

• Needs IT solution• Increases CV daily sales

Credit Limit

• Motivation• Improving the warehouse and credit problems• Sales reps will then finish their route earlier

Waste of Time

• Biggest problem in Beirut / Dahye• Switch to pre-sales• Decrease many expenses (fuel, time, skipping a store)

Traffic & Parking

FEEDBACK

• Introduced to a new stage of responsibilities

• Difference between the Saudi market and the Lebanese market

•Unilever vs P&G•Efficient and professional work environment•Talented and experienced co-workers•Glimpse about FMCG•Finalizing tasks in short and fast notices

THANK