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P1
Melon Credentials
Creativity & Innovation | Case Study
Organization Capabilities & Core CompetenciesMelon Services & Qualifications V/S Subcontracting
Case Studies
Engagement & Interactive Solutions
Partners
References
Best Practice StandardsTestimonials
Technical Quality Assurance Review Mechanism
Organization Structure | Core TeamDedicated Account Managers
Flexibility | 24/7 Availability Returning Clients
Case Studies
Cancelation Policy
01 | December | 2017
P2
Melon Credentials
Creativity & Innovation | Case Study
01 | December | 2017
Melon Exhibitions | Creativity & Innovation | Case Study
P3
Client: Sharjah Government
Project: Gitex Technology Week 2016 | Stand Build Up
• Client Brief | Design Look and Feel
• Design Proposal
• Manufacturing Drawings | Structural Calculations
• Manufacture | Mock-up
• Set-up | Show | Dismantle
01 | December | 2017
Melon Exhibitions | Creativity & Innovation | Case Study
P4
Client: Sharjah Government
Project: Gitex Technology Week 2016 | Stand Build Up
Client Brief & Design Look and Feel
• Modern | Less is more
• Stand Dimensions: 1,620 SQM (GF) & 240 SQM Mezzanines
• Reflecting One of Sharjah's Eco friendly Icons: Noor Island
• Combining 36 Governmental Departments
• 2 VVIP Mezzanines
• 1 Public Hospitality Area
• Exhibitor’s Hospitality Pantry
• Technology Area for Launching The Sharjah App
• Sustainable & Green
• Public Seating
• Large Screen for Presentations and Launches
• Open and Clean
• Welcoming
01 | December | 2017
Melon Exhibitions | Creativity & Innovation | Case Study
P5
Client: Sharjah Government
Project: Gitex Technology Week 2016 | Stand Build Up
Design Proposal:
01 | December | 2017
Melon Exhibitions | Creativity & Innovation | Case Study
P6
Client: Sharjah Government
Project: Gitex Technology Week 2016 | Stand Build Up
Design Proposal:
01 | December | 2017
Melon Exhibitions | Creativity & Innovation | Case Study
P7
Client: Sharjah Government
Project: Gitex Technology Week 2016 | Stand Build Up
Manufacturing Drawings | Structural Calculations:
01 | December | 2017
Melon Exhibitions | Creativity & Innovation | Case Study
P8
Client: Sharjah Government
Project: Gitex Technology Week 2016 | Stand Build Up
Manufacture | Mock-up:
01 | December | 2017
Melon Exhibitions | Creativity & Innovation | Case Study
P9
Client: Sharjah Government
Project: Gitex Technology Week 2016 | Stand Build Up
Set-Up | Show | Dismantle:
Link to the Build-Up | Show Days | Dismantle
https://youtu.be/1OD5LJ7Zpu4
01 | December | 2017
P10
Melon Credentials
Organization Capabilities & Core Competencies
Melon Services & Qualifications V/S Subcontracting
Case Studies
Engagement & Interactive Solutions
Partners
References
01 | December | 2017
Melon Services & Qualifications V/S Subcontracting
P11
01 | December | 2017
SERVICES | Melon Group of Companies Melon Events FZ LLC Melon Graphics FZ LLC Melon Exhibitions FZ LLC Outsourced
Event Solution | Consultation ==> Governmental & Corporate X
Creative Theming | Set & Stage Design X X
Conference Planning & Excecution | Commercial and Governemental X
Prodcut Launches X
Team Building Concept & Production Theming & Management Production Concept | Props
Family Fun Days Theming & Management Production Concept | Props
Exhibitions & Trade Shows Management X
Exhibition Stands & Kiosks Design X
Exhibition Stands & Kiosks Build Up X
Weddings | Cultural | Social & Entertainment Events Theming & Management Production
Activations | Engagement ==> Road Shows Management Production
Digital Marketing | Social Media Creation Media Channel Booking & Consultation
Interactive Solutions ==> Interactive Application Content & Installations Management Concept Developement | Technical Equ.
Video Production Concept Production
Press & Media Events Set Up X Production
Corporate Identity Creation & Management Graphic Design
Shoppers Marketing | Point of Sale Material | POSM | InStore & InMall Graphic Design Production
Conceptualizing Work ==> Adverts | Newspapers | Magazine Graphic Design Media Channel Booking & Consultation
Event Requirmements Melon Events FZ LLC Melon Graphics FZ LLC Melon Exhibitions FZ LLC Outsourced
Branding | Signage | Collateral Design Production
Offset & Digital Printing ==> Branding | Collateral X
Technical & Production Services | Audio Visual | Sound | Light Strategic Alliance
Staging & Carpentry | Design & Production Design Production
Entertainment | MC | Speaker Sourcing X
Hosts & Hostesses XEvent Security Services X
Logistics Services ==> Transportation X
Venue & Location Sourcing X
Catering Management Logistics & F&BFurniture Customization Strategic Alliance
Floral Decoration
Below the Line ==> Giveaways Customization X
Translation Equipement | Interpreters X
Registration | Badging X
Tents X
Generators | Fencing | Ablution Units X
PR X
Website X
Videography | Photography | Event Edit X
Event Live Feed X
OUR Qualifications Softwares
Experience ==> 10 to 20 Years Creative Suite Package ADOBE Strata Studio Pro
Technical & Prodcution Professionals AutoCad Illustrator Premiere Pro
Show Calling Expert ==> Time Coded Shows 3DMAX Photoshop After Effects
Strong Clientelle Network Muse Audition
Excellent Network of Suppliers In-Design Dream Waver
Reputation & Credibility Bridge Prelude
Health & Safety Certified Manager | NEBOSH & IOSH Standards Lightroom Project Management
1 2
Melon Events Credentials | Case Studies
P12
Dubai Air Show 2017: VVIP Majlis Tent
Date 12 to16 November 2017
Event set up from 30 Oct to 10 Nov
Location: DWC
Client: Dubai Aviation Engineering Projects (DAEP)
Description: Build Up of a Majlis Tent & Tunnels for
VVVIP’s during the Air Show 2017
Our Role: Full delivery of all event requirements to
include Tent Build up, Floor Leveling, Tent Interior,
AV, VIP Tunnel build Up to lead guests to Abolition
Units, Guests Logistics. AV, design and F&B
management.
1 Tent Interior
2 VIP Tunnel
01 | December | 2017
Melon Events Credentials | Case Studies
P13
Solar Impulse Round The World Flight
Tour Completion Events
Date Jan 2015 March 2015 | Event take of from
Abu Dhabi & Partners Events x 24 Events
Date July 2016 Event Arrival to Abu Dhabi
Location: Al Bateen Executive Airport
Client: Masdar
Description: Solar Impulse 2 is the only airplane of
perpetual endurance, able to fly day and night on
solar power, without a drop of fuel. Solar Impulse 2,
the First Round-The-World Solar Flight and
beginning and ending its historic adventure in Abu
Dhabi.
Our Role: Full delivery of all event requirements to
include Guests Logistics & Transportation, press
conference, registration and VIP management and
Gala receptions. AV, design & branding execution
and F&B management.
1 Bertrand Piccard & Andre Borschberg | Solar Impulse Pilots
2 Arrival of the Solar Impulse Plane to Al Bateen Executive Airport
1 2
01 | December | 2017
Melon Events Credentials | Case Studies
P14
Abu Dhabi Sustainable Week
World Future Energy Summit (WFES)
Date: 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |
2011
Location: ADNEC | Abu Dhabi
Events: Capital Suites Press Conferences (app 20 to
25) and VIP Signing Ceremonies and Stand
Managements and a Reception for 800 PAX.
Client: Masdar
Description: The world’s foremost annual meeting
committed to advancing future energy, energy
efficiency & clean technologies. Consisting of a world
class summit, international exhibition, project village,
round table discussions, programs, corporate
meetings & social events.
Our Role: Full delivery of all event requirements to
include Stand Management, conferences in the
Capital Suites, Signing Ceremonies and VIP meeting
management. AV, design & branding execution and
F&B management.
1 VIP presenter
2 Registration line
1 2
01 | December | 2017
Melon Events Credentials | Case Studies
P15
J ONE Property Launch
Date: 10 September 2017
Location: 4 Seasons DIFC
Client: RKM DURAR Properties
Description: Launch of the J ONE – Jewel of Dubai.
“J ONE”; an Emarati heritage name for the finest
quality pearl; that is spherical in shape with a bright
white pinkish color. Guided by strong roots of the
heritage background of the diving industry of the
UAE and conceptualized from the “J ONE” pearls,
shells and waves of the sea.
The result is a new Landmark in Dubai.
It is “J ONE”
Our Role: Full delivery of all event requirements to
include Guests Logistics & Transportation, press
conference, registration and VIP management and
Gala receptions. AV, design & branding execution
and F&B management.
1 Board of Directors
2 Press Conference
1 2
01 | December | 2017
Melon Events Credentials | Case Studies
P16
IRENA Official Reception | Jan 2018 & Jan 2017
IRENA 5th Anniversary | June 2016
Financial Times | IRENA Time Debate | Jan 2016
IRENA Headquarter Launch | June 2015
Location: IRENA Headquarters, Masdar City
Guests: 450 PAX
Client: IRENA
Description: A High-level officials from around the
world gathered in Masdar City to celebrate the official
inauguration of the permanent headquarters of the
International Renewable Energy Agency (IRENA).
The event celebrated the history and achievements
of the Agency since its foundation in 2009, while
recognizing the move as the latest milestone in the
global clean energy movement
Our Role: Full concept development and execution,
branding, AV & show production. Management of
guests, VIP protocol and special arrangements for
VIP guests.
1 Secretary General giving opening speech
2 IRENA Headquarters Building
1 2
01 | December | 2017
Melon Events Credentials | Case Studies
P17
The Women In Sustainability, Environment and
Renewable Energy (WISER)
Date: 2017 | 2016 | 2015
Location: Jumeirah at Etihad Tower & ADNEC
Guests: 350
Client: Masdar
Description:
Leading international and local experts in the fields
of water, clean energy and environment convened to
discuss how innovation can improve sustainability.
The forum was held by Women in Sustainability,
Environment and Renewable Energy (WISER), an
initiative of Masdar, Abu Dhabi’s renewable energy
company in partnership with the Zayed Future
Energy Prize
Our Role: Full delivery of all event requirements to
include Guests Registration, Stage & Venue Set up,
Live Feed, AV, design & branding execution and
F&B management.
1 VIP presenter
2 Stage Set Up
1 2
01 | December | 2017
Melon Events Credentials | Case Studies
P18
MASDAR | His Royal Highness Prince Charles
Visit to Masdar City
Date: November 7th 2016
Location: Masdar City
Guests: 150 PAX
Client: Masdar
Description: Prince Charles took part in a Youth
Circle organised by the Emirates Youth Council.
Prior to the Youth Circle, Prince Charles toured
Masdar City and Masdar Institute. The tour was led
by Dr. Sultan Ahmed Al Jaber, UAE Minister of State
and Chairman of Masdar and Shamma Sohail Al
Mazrui, UAE Minister of State for Youth Affairs. As
part of the visit, The Prince of Wales was given an
insight into Masdar’s growing portfolio of clean
energy projects across the globe, including those in
the UK: the London Array, the largest offshore wind
farm in the world, and the Dudgeon Offshore Wind
Farm, which is set for production in the first quarter
of 2017. He also met with researchers from four
Masdar Institute projects, highlighting the Institute’s
leadership in sustainable technology research.
Our Role: Full concept development and execution,
branding, AV, Collaterals. Management of guests,
VIP protocol and special arrangements for VIP
guests.
01 | December | 2017
1 Masdar Institute Tour
2 Masdar City Tour
1 2
Melon Events Credentials | Case Studies
P19
ADNOC CEO Round Table Event
Date: November 6th 2016
Location: ADNOC Head Quarters Building | Abu Dhabi
Guests: VVIP’s | 45 PAX
Client: ADNOC
Description: High Level Officials from the OIL Industry
gathered at ADNOC Headquarters to discuss “Oil Cycles
and Partnerships In the New World of Oil”.
Our Role: Full concept development and execution,
Branding, AV, Collaterals. Management of guests, VIP
protocol and special arrangements for VIP guests.
01 | December | 2017
1 Round Table Meeting
2 HH Sheikh Mohamad Bin
Zayed Al Nahyan
1 2
Melon Events Credentials | Case Studies
P20
TRA | ITU / ALECSO Smart Learning Forum
TRA | 1st Electronic & Telecommunication Summit
TRA | Strategic Partner Awards Distribution
Date: 2016 | 2015 | 2014 | 2013 | 2012
Location: Emirates Palace Hotel, Fairmont Bab Al
Bahr, Conrad Hotel Dubai, Viceroy Hotel AUD
Guests: 400 & 600
Client: TRA
Description: Summit | Gala Awards Ceremony
Our Role: Full creative concept development and
execution, branding, AV production.
1 Stage and set design
2 Bespoke awards
1 2
01 | December | 2017
Melon Events Credentials | Case Studies
P21
EGA 25 Years of Memories Endless Amount
of Gratitude
Date: 2016 | 2015
Location: Al Qasr Hotel
Guests: 250
Client: Emirates Global Aluminum (EGA)
Description:
Celebrating the completion of 45 employees
who have completed 25 years of service.
This celebration was made to acknowledge and
honor the employees by holding an appreciation
dinner.
Our Role: Full creative concept development
and execution, AV and Stage Set | VIP Guests
Management, operational delivery, F&B
Management, branding.
1 Stage Set and Ambiance
2 Welcome Area
1 2
01 | December | 2017
Melon Events Credentials | Case Studies
P22
1 Registration Counter & Wall
2 Barrier Branding
RAK Marathon
Date: 10 February 2017
Location: RAK Cornish
Client: Premiere Timing
Our Role: Full Delivery of the Event Branding,
Giveaways, Trophies, AV and Catering.
1 2
01 | December | 2017
Melon Events Credentials | Case Studies
P23
Bookers Party
Brand Launch Event
Stakeholders Event
Property Launches
Date: 2016 | 2015 | 2014 | 2013 | 2012 | 2010
2008 | 2007
Location: Beach Rotana Abu Dhabi and
Al Bustan Rotana Hotel Dubai
Guests: 900
Client: Rotana Hotel Management Corporation
PJSC
Description:
A Cocktail reception and Party to host Rotana’s
Clients.
Our Role: Full creative concept development
and execution, Branding, AV, Stage & venue Set
Up, show production & entertainment
coordination.
1 Entertainment: Salha and the million dollar Band
2 Entertainment: Aerial Dancers
1 2
01 | December | 2017
Melon Events Credentials | Case Studies
P24
Abu Dhabi Ascent | UN Leaders Summit
Location:
Jumeirah at Etihad Towers | Summit
Emirates Palace Hotel | Reception & Dinner
Guests: 1200
Client: Masdar & MOFA
Description:
The United Nations Secretary General and the
United Arab Emirates hosted the “Abu Dhabi
Ascent”, a high level meeting in support of the
Secretary -General’s Climate Summit in September
2014.
Our Role: Full creative concept development and
execution, VIP Guests Management, operational
delivery, F&B Management, Exhibition Area & Guest
Registration, branding, UN certified interpreters with
simultaneous translation, AV & show production &
coordination and international television broadcast
1 Exhibit Area
2 HH Sheikh Abdallah Bin Zayed Al Nahyan
1 2
01 | December | 2017
Melon Events Credentials | Case Studies
P25
Abu Dhabi Commercial Bank
Brand Launch Event
Location: ADNEC
Guests: 4,000
Client: ADCB
Description:
Launch of ADCB’s New Corporate Identity.
Our Role: Full creative concept development and
execution, venue decoration, set up, AV, show
production & entertainment coordination.
• Stage Size:40m x 8m with 40m Screen
• Reveal of ADCB New Identity | Logo
1 Stage and set design
2 Welcome Note
1 2
01 | December | 2017
Melon Events Credentials | Case Studies
P26
Dubai Government Excellence Program Awards
(DGEP) | 2 Events
Location:
Dubai World Trade Center
Madinat Jumeirah | MPV ARENA
Guests: 2800
Client: The Executive Council of Dubai
Description:
A high profile Awards ceremony hosted by His Royal
Highness Sheikh Mohammed Bin Rashid Al
Maktoum. A welcome ceremony & award ceremony.
Our Role: Concept development & execution of
entire event including venue management, interior
design & construction, catering, show production,
logistics & transportation.
1 VIP Attendees
2 Bespoke stage design & watchout screen system with live
feed and video to television network stations
1 2
01 | December | 2017
Melon Events Credentials | Case Studies
P27
ADACH | Circle Conference Launch & Shasha
Awards Ceremony | 2 Events
Location: Intercontinental Abu Dhabi
Guests: 1400
Client: ADACH
Description:
A high profile launch awards ceremony and
conference for international VIP guests.
A welcome ceremony and conference followed by a
produced awards ceremony.
Our Role: Full concept development and execution
of all planning, management and operational
requirements including venue design, construction,
guest management, catering & show production
1 Interior of custom built hospitality venue
2 ADACH Circle Conference
1 2
01 | December | 2017
Melon Exhibitions Credentials | Case Studies
P28
01 | December | 2017
Melon Exhibitions Credentials | Case Studies
P29
01 | December | 2017
Melon Exhibitions Credentials | Case Studies
P30
01 | December | 2017
Melon Exhibitions Credentials | Case Studies
P31
01 | December | 2017
Melon Exhibitions Credentials | Case Studies
P32
01 | December | 2017
Melon Exhibitions Credentials | Case Studies
P33
01 | December | 2017
Melon Exhibitions Credentials | Case Studies
P34
01 | December | 2017
P35
Melon Credentials
Engagement & Interactive Solutions
01 | December | 2017
Melon Engagement & Interactive Solutions | Case Studies
P36
We offers the extra mile in creating unforgettable audience interactive engagement.
The creative talent that we have on board together with all cool programming languages that we speak
enable us to challenge the Technology at all levels whenever it comes to the software development,
hardware programming or digital content creation, implementation and execution.
01 | December | 2017
Melon Engagement & Interactive Solutions | Case Studies
P37
01 | December | 2017
Melon Engagement & Interactive Solutions | Case Studies
P38
01 | December | 2017
Melon Engagement & Interactive Solutions | Case Studies
P39
01 | December | 2017
Melon Partners | Clients
P40
AAA | Qatar | Lexus LX570
Abu Dhabi Commercial Bank
Abu Dhabi Film Commissioners - ADACH
Abu Dhabi Media Company
ADNOC
Al Ahli Invest
Al Serkal Properties - Dunes Launch
Al Tayer Group
Alwataniya Group
Amlak Finance
Apple Middle East
Asayer Soft Drinks Factory - ASDF
Barclays Bank
BESIX / Six Construct
CISCO
Coldwell Bankers | Qauttro Launch | Seasons Launch
Diamond Trading Company - DTC
Dubai Islamic Bank
DHOMS
DOT | Department of Transport Abu Dhabi
Dubai Cares
Dubai Gold & Commodities Exchange - DGCX
Dubai Sports City
Dubai Properties
Durar Properties
Emirates Bank
E-Ships (Mubadala)
Etihad Airways
Gillette Middle East | Oral B
Hilal Bank
International Turnkey Systems (ITS)
International Renewable Energy Agency (IRENA)
JAFZA
Lloyds TSB
Masafi Mineral Water
MASDAR
MASERATI Middle East
MBC
Ministry Of Foreign Affairs (AUD)
MNFCA | Ministry
Monster.com
MTN Yemen
Nestle Middle East
Omega Middle East
OMD Media Group
Opera House
Paspaley | Damas
Philips Middle East & Africa
P&G Gulf
Rado Middle East
Rotana Hotel Management Corporation LTD
RTA
Sharjah E-Government
Shell Aviation
Stargate Cyber Active
S3L Development
SSL Holding
Tanmiyat Properties
TECOM
The General Secretariat of the Executive Council of Dubai
The First Group | Property Launch
Tiffany & Co. | Damas
Telecommunications Regularity Authoritiy (TRA)
TwoFour54
01 | December | 2017
Client References
P41
01 | December | 2017
MASDAR
Anca Westley
Director, Abu Dhabi Sustainable Week and Special Projects
Office: +971 2 653 3333
Email: awestley@masdar.ae
Government of Sharjah
Noor Al Noman
DEG Director
Office: +971 6 501 7738
Email: noor.Alnoman@egov.shj.ae
Rotana Hotel Management Corporation PJSC
Amal Harb
Corporate Vice President | Marketing & Communication
Office: +971 2 699 4444
Email: amal.harb@rotana.com
RKM Durar Properties
Mohamad Miqdadi
General Manager
Office: +971 4 341 8558
Email: miqdadi@durar.ae
The General Secretariat of the Executive Council of Dubai
Kala Menon
Head of Procurement & Administration
Corporate Excellence Department
Office: +971 4 439 9410
Email: kala@TEC.gov.ae
ADNOC
Omar Zaafrani
Manager Corporate Communications Unit
Office: +971 2 7075999
Email: ozaafrani@adnoc.ae
Al Tayer Motors
Loubna Makarem
Marketing Director UAE | Maserati
Office: +971 4 3037891
Email: lmakarem@altayer.com
Dubai Properties
Mai Al Ali
Project Manager
Office: +971 4 435 1828
Email: may.Ali@dp.ae
P42
Melon Credentials
Best Practice Standards
Testimonials
Partnership Awards & Appreciations
Technical Quality Assurance Review Mechanism
01 | December | 2017
Testimonials
P43
Dearest Rana and Team,
I cannot begin to thank you enough for pulling
yet another amazing Summit! Everything was
impeccably executed, from the backdrops, and
set-up to following up with the caterers and AV.
I believe this was one of the most challenging
years to date with 6 signing ceremonies
(including a VIP one) and 20 side events.
You and the girls are a delight to work with!
Always professional and accommodating,
regardless of the tight deadline given.
Best of luck for the year to come.
Anca Westley
Director, Abu Dhabi Sustainability Week and
Special Projects
Masdar
01 | December | 2017
Dear Rana,
On behalf of The Executive Council, we would
like to take this opportunity to thank the entire
team of Melon for the excellent coordination and
commitment extended towards the successful
execution of The Government Excellence Award
Event.
Words are not enough to thank Micheline and
yourself who were always there to extend all the
support needed. Of-course, the perfection is
when we have a good Event Project Manager
like yourself who is committed to attain the
utmost satisfaction of the client.
Thank you Rana.
Look forward to work with you again in the near
future and wish you all the best.
Sincerely,
Kala MenonHead of Procurement &
Administration
Corporate Services Department
The General Secretariat of The Executive
Council of Dubai
Testimonials
P44
Dearest Rana,
Through this note I wish to express TRA
gratitude in the way you have handled the TRA
1st Strategic Partners Award event held at the
Emirates Palace Hotel.
The coordination, organization and overall
delivery were impeccable in all aspects.
I realize that we have bought you in on a crisis
basis and you have delivered as promised.
Please except our warmest appreciation to your
efforts.
Best regards,
Maha Fakhr
Events & Exhibition Manager
Support Services AffairsTRA
01 | December | 2017
Dear Rana,
Thank you very much indeed for the spectacular staging and organization of the event to our expectation!
Of course we are looking forward for any such events in the future.
Once again I thank you and your entire staff, especially Ms. Micheline Samaha and Ms. Beatrice Chouity. They really worked very hard to make it a success.
Convey my regards to them.
Best Regards,
Osama HannaGeneral MangerEMCO Building Contracting LLC
Testimonials
P45
Dear Rana,
I would sincerely like to thank you and your
team for creating our brand launch and making it
such a successful event.
We have received incredibly positive feedback
from our guests and I know that they left the
event having had a wonderful evening.
You made my job so much easier with your calm
professionalism and I will be pleased to
recommend the services of Melon to our
shareholders and other business partners.
Well done!
Kind regards,
Suzanne Troup
Administration Manager
Emirates Ship Investment Company LLC
01 | December | 2017
Dear Rana,
I would like to thank everyone who contributed
to the success of the event that took place on
the 12th of September.
You have all shown an exceptional level of
devotion and professionalism despite the many
roadblocks we faced on the way…
Kindly extend my words above to all the
members of your team who contributed to
making the “Rado” event, THE EVENT of the
year!!!
Looking forward to an exceptional coverage,
more events, more success together.
Sincere regards,
Patrick Aoun
Regional Brand ManagerRado Middle East
Swatch Group
Checklist
Attendees
How many people are expected to attend | What is the site capacity | What means of access and
exits are available | What level of stewarding will be required, and who will carry out this role
Suppliers
Identify needed Suppliers/Backup | Who & How to communicate with suppliers | Ensure regular
follow up & timely deliverables | Provide adequate commissioning period to correct errors and
omissions | Contractor to diTechnical Quality Assurance Review Mechanism
spose at no additional cost all unused material | Maintain a clean and safe installation environment
Electrical power
Is there sufficient power | Ensure all electrical and lighting equipment are Tested | Are there any
overhead power lines or other cables | If we need to have long cable ramps (may be required for
extra protection to the public)
Health and Safety
Ensures that contractors employed for set up take down stands, exhibits, marquees, AV etc, submit
appropriate health and safety policies, risk assessments and method statements | Exhibitors and
vendors to submit similar details
Traffic Control
Any roads to be blocked during the Event | Parking facilities and access for vehicles, not only on the
day of the event but before and after | Is there a need for Large vehicle access | Are all Accesses |
Roads Suitable for Vehicle Access (Unleveled, Sandy Ground etc) | Will the Event create traffic
issues In Parking | Access Roads
Waste management
Waste collection during setting up, during and after the Event | What type of receptacles are to be
used | How and when will they be emptied and by whom | Advise who will be responsible to ensure
the site is left clean and tidy
Status | Issues | Comments
[insert here: ‘Yes’ if all elements have be addressed and elaborate the answer per question, provide feedback on progress or expected timeline, anticipate & identify issues & how to address them, comment whether elements are relevant or not for the Event subject matter]
Technical Quality Assurance Review Mechanism
P46
01 | December | 2017
Compliance with Melon Events’ Quality Assurance Review Guidelines/Checklists to Ensure Quality & Standards of Services
Technical Quality Assurance Review Mechanism
P47
01 | December | 2017
Checklist Status | Issues | Comments
Fire safety
Control over use of flammable liquids, LPG or other gases e.g. in catering or in other
demonstrations | The use of generators should be strictly controlled | ensure adequate screening
and protection, adequate arrangements for storage of fuel, etc | Adequate number of fire
extinguishers should be provided in accessible positions
[insert here: ‘Yes’ if all elements have be addressed and elaborate the answer per question, provide feedback on progress or expected timeline, anticipate & identify issues & how to address them, comment whether elements are relevant or not for the Event subject matter]
Exhibitors, amusements, stalls and demonstrations
Interaction between adjacent stalls | exhibits | demonstrations and the problems that may result
from having conflicting activities (before or during the Event) | consider locations to be away from
traffic, entrances & exits, refreshment facilities and restrooms.
Facilities
Toilets, washing facilities, water supplies, provision for disposal of waste water, trash bins
People of Determination (special needs) & other
Consider particular arrangements for Children, pregnant women, elderly persons and the disabled
e.g. ramps
Security and cash handling arrangements
Site perimeter security, entry | ticketing arrangements | Potential risk of theft… cash, valuables and
equipment must be considered | The use of a professional security company will be required for
large scale events.
Licenses & Passes
Identify and obtain all needed licenses i.e. Fireworks, alcohol | Access cards for staff & suppliers
Food Catering
Always check food safety practices from source and relevant insurance | check options for food
allergies
Event Insurance | 3rd Party Liability Insurance in place and valid
P48
Melon Credentials
Organization Structure | Core TeamDedicated Account Managers
01 | December | 2017
Contractor Organization | Key Personnel
P49
Mazen Sultan
Director | Creative & Design
Beatrice Chouity
Business Development Manager
Micheline Samaha
Operations Manager
Hassan Reda Wehbe
Director | Events
Jaykumar Dixit
Admin & Finance
Eddy Esho
Production Manager
Skilled Carpentry crew
Imran Khan
Production Director
Melon Exhibitions
Shadi Bou Reslan
BD | Partner
Melon Exhibitions
Skilled Painting Crew Skilled Graphics CrewSkilled Electrical Crew
Roni Bader
Operations Director | Partner
Melon Exhibitions
Dedicated Account Manager
Rana Gemayel
Managing Director
Melon Events
Dedicated Account Manager
Christina TanProject Coordinator
Melon Exhibitions
Albert De La Luna
Senior Designer
Melon Exhibitions
01 | December | 2017
Key Personnel | Melon Events
P50
Rana Gemayel
Managing Director
Dedicated Account Manager
With over 18 years of experience in
the live events & advertising
industry, Rana is both experienced
& passionate about events &
project management.
A senior events director with
experience managing a range of
local & international events.
Responsible for successfully
launching several major brands &
products in the UAE, Lebanon,
Kuwait & Qatar.
An expert in entertainment
management, events consultation
& event implementation.
A results-oriented individual with
excellent organizational,
supervisory, leadership &
managerial skills and
understanding of the importance of
appropriately representing brands
while creating a memorable &
relevant experience for the target
audience.
Mazen Sultan
Creative Director
Mazen is a Senior level creative
director with over 20 years of
diversified experience in the
successful development and
implementation of strategic
creative initiatives.
Mazen is a highly motivated
conceptual thinker with strong
design and writing skills with a
proven track record of
innovative solutions for business,
marketing, and technology
companies. Lead multidiscipline
teams from conception to
creation of user-centric designs
and interfaces.
Mazen is a member of The
United Kingdom Creative Society
and The Canadian Society of
Graphic Designers.
Micheline Samaha
Operations Manager
11 Years experience in planning
& executing various marketing,
public relations and events in
United Arab Emirates & Lebanon
& GCC.
Prior industry experience in both
Advertising & Marketing.
Expert in complex planning,
event theming, team
management & on-site
coordination & implementation
Track record successfully
executing conferences, seminars
& product & showroom launches,
family days, fashion shows
across the UAE.
An expert in entertainment
management, events
consultation & event
implementation
Trilingual | fluent in English,
Arabic & French.
01 | December | 2017
Key Personnel | Melon Events
P51
Hassan Reda Wehbe
Director Events
Experience with over 15 years in
Sales & Distribution, Marketing,
Business development, Labels &
Events management, Retail
management, Artist & Repertoire
management, Budgeting,
Procurement, Strategic planning,
Inventory management in the
Middle East & North Africa.
Established new talents and set
up new territories.
Track record of signing up
major international artists and
events mechanism
Experience of designing and
implementing training programs
for enhancing the performance
of S & D, Retail, events and
Label executives
Heading large taskforces (team
of 458), task allocation and
monitoring .
Beatrice Chouity
Business Development Manager
Holder of an M.A in Marketing
Communications, Beatrice is a
senior business development
manager with 9 years experience in
the UAE & GCC market.
Successful development of new
revenue streams through the
forging of new business
relationships and the offering of
new services.
Ability to recognize customers’
specific needs & requirements
and translate these into mutually
beneficial business relationships.
A comprehensive understanding of
project operations with experience
planning and executing events.
At the top of her game as she
consistently offers a fresh
perspective and creative approach
to projects.
She also approaches her projects
by calculating risks and making
solid determinations.
Eddy Eshoo
Production
A senior Events Production Director
with over 20 years of experience in
the UAE & GCC Market.
Track record successfully launching
& overseeing several major
corporate, governmental & theatrical
productions in the UAE, KSA &
Qatar.
Trilingual | Fluent in English, Arabic &
French.
A passionate creative producer with a
customer-centric approach
Expert in complex planning, team
management & on-site coordination
& implementation.
Skilled entertainment manager with
song relations with international
performers agents.
Eddy acquired the NEBOSH & IOSH
standards Certificate with H&S, Fire
and Food safety qualifications.
01 | December | 2017
Key Personnel | Melon Exhibitions
P52
Shadi Bou Reslan
Business Development Director
Shadi has gathered over 10 year of
experience in the events and exhibitions.
He has worked as a senior manager on
local and international project for
government and non government entities.
He was responsible for the UAE pavilion in
Brazil, Korea, Qatar and has worked on
projects in Lebanon, KSA and Oman.
Before specializing in exhibition stands
management, Shadi has held a position of
Marketing Manager at Reed exhibition ME
for World future energy Summit, Equip
hotel, Abu dhabi Motor Show, Abu dhabi
Jewelry Show, SITL, and TDIM for 3
consecutive years.
Roni Bader
Operations Director
Dedicated Account Manager
Since 2000, Roni has been
involved in planning, executing and
overseeing the success of various
events & exhibitions, servicing
some of the biggest global brands.
Throughout his 16 years of
experience, he has sharpened his
skills in events and exhibition
management as well as marketing
operations and has earned good
negotiating skills when dealing with
third party service providers.
With great attention to details, time
& people management skills, he
enjoys work that is challenging,
interesting and allows him to deliver
remarkable results.
Roni has a wide experience in
managing events and production
set-ups and has successfully
completed projects within the UAE
& The Mena Region.
Imran Khan
Production Director
Since his relocation to the UAE in
2004, Imran has been managing
the production of event set-ups
and exhibition stands.
His experience and eye for detail
made him one of the key
production consultants in the
UAE.
Among the projects he had been
in charge of, Imran has
successfully serviced Etihad
Airways, Samsung, Maserati, HP,
F1, Sharjah Government and
many more.
01 | December | 2017
P53
Melon Credentials
Flexibility | 24/7 Availability
Returning Clients
Case Studies
01 | December | 2017
Flexibility | 24/7 Availability
P54
How We Insure Returning Clients
We have managed to maintain our relationship with our clients throughout the years by catering to all their needs:
• Our loyalty has always been our top priority. We strive getting to know our clients in order to always meet their requirements.
• We go out of our way, even when it’s a last minute request. We make it happen.
• No room for error is our priority.
• We provide key contacts with our clients in case of any major concern.
• We add value to our customer’s business by our quality, reliability and customer service.
• We always ask them for feedback after each project. What they think of our work, performance and the quality of our
services.
• We set our clients at ease which helps us gain more insightful comments and useful feedback from them.
• We over document each project. Our clients appreciate having access to this knowledge about their project.
• We believe in successful scheduling and happy clients by working out what our client’s constraints are.
• We make sure we listen carefully to how our customers speak about their industry. By using their language we become an
insider and make them feel comfortable.
• We always give our clients just a little extra by under promising and over delivering.
• We pay attention by being good listeners which highlights our virtues much better than being over promising.
• We go above and beyond, if only a little, to show our clients not only that we’re on top of the work and capable of managing
the project, but that we’re doing it so well that we can even offer some extras within budget.
• We meet with our clients regularly which helps the flow of information and makes sure everyone involved knows where the
project stands.
• Our delivery of services should always be paramount. What we provide furthers their business goals.
• We always let our customers know that we appreciate their business.
• We strive to deliver quality every time.
01 | December | 2017
Flexibility | 24/7 Availability
P55
Returning Clients:
• Masdar | Abu Dhabi Future Energy Company | PJSC 8 Years
• The Executive Council Of Dubai | Dubai Government 7 Years
• Rotana Hotel Management Corporation PJSC 12 years
• TRA | Telecommunications Regulatory Authority 7 Years
• Sharjah Government 4 Years
• Al Tayer Motors 4 Years
• TECOM Investment Group 5 Years
• CISCO 4 Years
• Durar Properties 8 Years
• ADNOC 1 Year
• Dubai Properties 1 Year
01 | December | 2017
Flexibility | 24/7 Availability | Case Study 1
P56
Client: Masdar
Project: Solar Impulse Round The World Flight
Tour Completion Events
Date Jan 2015 March 2015 | Event take of from
Abu Dhabi & Partners Events x 24 Events
Date July 2016 Event Arrival to Abu Dhabi
Location: Al Bateen Executive Airport
Client: Masdar
Description: Solar Impulse 2 is the only airplane of
perpetual endurance, able to fly day and night on
solar power, without a drop of fuel. Solar Impulse 2,
the First Round-The-World Solar Flight and
beginning and ending its historic adventure in Abu
Dhabi.
Our Role: Full delivery of all event requirements to
include Guests Logistics & Transportation, press
conference, registration and VIP management and
Gala receptions. AV, design & branding execution
and F&B management.
1 Bertrand Piccard & Andre Borschberg | Solar Impulse Pilots
2 Arrival of the Solar Impulse Plane to Al Bateen Executive Airport
1 2
01 | December | 2017
Flexibility | 24/7 Availability | Case Study 1
P57
Solar Impulse Round The World Flight
Client Brief was received 10 days prior to event
day which coincided with 4 other events that
Melon was organizing during the Abu Dhabi
Sustainable Week.
Challenges:
• Access To venue was not possible Had to
Improvise all venue challenges for the set up
until CID permissions received 4 days before
the event date.
• Brief kept changing every day due to the take
off date (which was postponed 7 times) and
due to protocol changes and weather
changes. Had to Manage all Suppliers and
negotiate all the additional costs to the
benefit of the client.
• Last minute requirements which were all met
immaculately:
– VIP Room Fabrication From Scratch
– Guests Logistics
– Catering Requirements
– Press Conference Venue Changed 5
Times (Renders | Floor Plans | Set Up)
– Runway Celebrations | Logistics
Both Events were a success and up to the client
satisfaction | Error Free.
01 | December | 2017
Flexibility | 24/7 Availability | Case Study 2
P58
Client: Sharjah Government
Project: Gitex Technology Week 2014 | Stand Build Up
• Initially Melon was awarded the event management side of the Sharjah Government Stand at Gitex 2014.
• 3 Weeks prior to show date, the client’s main contractor proved unable to manufacture, assemble and deliver
the 760sqm stand on time, that’s when Melon was requested to help.
• We accepted the task, having less than 19 days to show date including build up days We manufactured more
then 70% of the stand elements from scratch, continued the work on the 30% that was already done by the main
contractor, with all the work quoted for at cost. No margins added.
• Our team of 55 skilled craftsmen, along with the site managers, and project admins coordinated and filled all
necessary forms, liaised with the DWTC for entry, and build-up schedules.
• Our team of welders, finalized the massive steel structure, housing 4 VVIP mezzanine structures.
• Our graphics designers, created all graphics from scratch, video content was adapted to the proposed screens.
• 5 Days before show date, we started to build-up at Sheikh Saeed Hall, DWTC, on a 24Hours shift.
Our workforce was divided into 3 teams working 8 hour shifts non-stop.
• We handed over a fully operational stand, and exceeding the client’s expectations, 9 hours before the show
opened.
• Since then, we’ve been the official stand supplier for the Government of Sharjah, and have delivered more than
5,186 Sqm of stands to our happy client.
01 | December | 2017
Flexibility | 24/7 Availability | Case Study 2
P59
01 | December | 2017
Flexibility | 24/7 Availability | Case Study 2
P60
01 | December | 2017
Flexibility | 24/7 Availability | Case Study 2
P61
01 | December | 2017
P62
Melon Credentials
Cancelation Policy
01 | December | 2017
Cancelation Policy
P63
Postponing of The Event:
In the event of any delays to approvals or to postponement of the date of the Event through no fault of Melon Events
FZ LLC then the Client shall be liable to pay additional payments to cover the cost of said delays or postponement for
additional production management time or down times and any additional sub contractor or supplier costs plus the
commission on such costs.
Cancelation of The Event:
Should the Client after providing written approval of this Cost Proposal terminate the services in full or in part due to
circumstances beyond the control of Melon Events FZ LLC then the Client shall be liable to pay Melon Events FZ
LLC all sums to cover all the costs necessarily incurred by Melon Events FZ LLC in undertaking the services to the
date of the termination plus the cost of all related contractual commitments entered into by Melon Events FZ LLC with
suppliers and project staff up to and beyond the date of termination plus the commission on such commitments plus
a fee to be mutually agreed for any additional services resulting from the cancellation.
Other Terms:
Performers Contracts: are usually a pay to play contract. Though client may elect not to use services provided by
artist, client shall be obligated to pay for his / her performance as agreed beforehand with the Event Manager.
Force Majeure: The agreement will be automatically cancelled if the event is interrupted due to acts of God,
including, but not limited to hurricanes, tornadoes, strikes, war, volcanic eruption, earthquakes or pestilence.
In the case The Event is cancelled due to an event of force majeure, the Event Manager shall refund to the Client all
prepaid fees other than the direct expenses that the Event Manager has already paid to 3rd Party Suppliers.
01 | December | 2017
P64
Thank you
Melon Events FZ LLC
Dubai Media City
Building 8. Office 330
P.O. Box 213812 DubaiUnited Arab Emirates
Tel: +971.04. 4345972
Mobile: +971.50. 4596911
Website: www.melonme.com
01 | December | 2017
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