three steps to a winning personal brand

Three Steps to A Winning Personal Brand

What Are We Going to Talk About?

o Brandingo Personal Brandingo The Three-Step Process

o Brandingo Personal Brandingo The Three-Step Process

What is a Brand?

Source: InterBrand

What are the World’s Strongest Brands?What are the World’s Strongest Brands?

Strong Brand Are…

A_THE_T_C

Strong Brand Are…

A_THE_T_CU N I

The DonaldRichard

Jack

Colin Tiger

Oprah

Everything is a Brand

Martha The Domestic Diva

FastidiousCreativePerfectionistDomestic

The Evolution of WorkThe Evolution of Work

1960s 1980s 2000s

What is Your Brand?

PeersTarget Audience

YouYour Brand

Your Brand is Your…

R_PUT_T_ON

Your Brand is Your…

R_PUT_T_ONE A I

BeYourself

Why Branding for Career Coaches?

o The corporate brand is your brand

o People are buying you!

o Brand congruence contributes to success and fulfillment

o The corporate brand is your brand

o People are buying you!

o Brand congruence contributes to success and fulfillment

What makes you unique

makes you successful!

Why Branding for Your Clients?

oLongevity is waningoCompetition is fierceoCredentials alone are not enoughoCommodities compete on priceoThey want to make a mark - leave a legacy

oThey want increased fulfillment

oLongevity is waningoCompetition is fierceoCredentials alone are not enoughoCommodities compete on priceoThey want to make a mark - leave a legacy

oThey want increased fulfillment

1-2-3 Success!

EXTRACTEXTRACT

EXPRESSEXPRESS

EXUDEEXUDE

Benefits of a Strong Personal Brand

o Self understandingSelf understandingo Visibility and presenceVisibility and presenceo DifferentiationDifferentiationo ControlControlo WealthWealtho ContinuityContinuityo AchievementAchievemento FulfillmentFulfillment

1ExtractThe Brand Discovery Phase

ExtractThe Brand Discovery Phase

1. Extract

Peers Target Audience

You

Your Brand

o Internal PerspectiveInternal Perspective

o External PerceptionsExternal Perceptions

Know Yourself

You

Turn YourGoals into

GOLD

SupportiveSupportive

Colorful

Colorful

HonestHonestCreative

SmartSmart

FunkyFunky

ReliableAdventurous

Adventurous

Irreverent

Sassy

CaringCaringStu

bborn

Stubbor

n

Funky

DrivenDriven

Outrageous

Stressed Stressed

OutOut

BoldBold

External Perceptions

www.reachcc.com/360reach

InnovativeBoldMaverickRisk TakerSuccessfulCompetitiveBoundless

Richard Branson The Intrepid BrandRichard Branson The Intrepid Brand

Eliminate the ‘F’ Word

F_ _N

Eliminate the ‘F’ Word

F_ _ _I NEX Outstanding

Exceptional

Best

Extraordinary

o DemographicsDemographics

o PsychographicsPsychographics

Know Your Target Audience

Target Audience

Focus.Focus.Focus.

o What’s the same?What’s the same?

o What separates you?What separates you?

Know Your Competitors

Peers

To BeOutstanding,Stand Out.

2ExpressThe Brand Communications

Phase

ExpressThe Brand Communications

Phase

The ‘ilities’

o Visibilityo Visibility o Credibilityo Credibility

The Communications Wheel

ArticlesWebSpeakingNewsletterVolunteerSponsorshipInterviews

CONSISTENCY

CLARITY

CONSTANCY

You Can’t Spell BrandWithout the Letter “C”You Can’t Spell BrandWithout the Letter “C”

Don’t Be Changin’ WhenYou Should Be

Samin’

If you don’t show up in Google, you don’t exist?

If you don’t show up in Google, you don’t exist?

Persona Propaganda

Google has created the concept of the “Public Resume” — a new kind of pervasive DigiTruth.

An industry will soon evolve to help you manage that public persona-creating the perfect online profile, optimizing your Google search, giving you control over your digitized public identity.

Google has created the concept of the “Public Resume” — a new kind of pervasive DigiTruth.

An industry will soon evolve to help you manage that public persona-creating the perfect online profile, optimizing your Google search, giving you control over your digitized public identity.

Build YourBrand in

Bits and Bytes

Long Live Web Portfolios

Be Lazy. It’s Good forYour Brand.

My Laziness Explained

Kirsten Dixson

3ExudeThe Brand Environment

Phase

ExudeThe Brand Environment

Phase

o Image Image

o SurroundingsSurroundings

o Brand IdentityBrand Identity

o Professional NetworkProfessional Network

What Makes Up Your Brand Environment?

Nothing Nothing succeeds succeeds

like the like the appearance appearance of success.of success.

o How You Look Says a Lot About YouHow You Look Says a Lot About You

o You Need To Be ComfortableYou Need To Be Comfortable

o You Must Appeal to Your TargetYou Must Appeal to Your Target

What’s Your Style?What’s Your Style?

Evaluating Your Brand Environment

Live in the Inquiry

Brand Identity System

o Fontso Colorso Imageso Textureo Soundso Scents

o Fontso Colorso Imageso Textureo Soundso Scents

The You, Inc. Partner ProgramThe You, Inc. Partner Program

YOU

Ask Not WhatYour Network

Can Do For You

Give to Your Network

o Asko Connect themo Share articleso Share your

passiono Send a Link

o Asko Connect themo Share articleso Share your

passiono Send a Link

o Give them a free service

o Include themo Invite themo Remember and

recognize

o Give them a free service

o Include themo Invite themo Remember and

recognize

The Most Important…

P_OFE_ _ION_L

NE_WO_K

The Most Important…

P_OFE_ _ION_LR S A

NE_WO_K

S

RT

In SummaryIn Summary

o The World Has Changedo Personal Branding is THE Way Forwardo For You – The Corporate Brand is Your

Brando For Your Clients, Their Brands Are Their

Greatest Assetso It’s About Authenticityo Extract, Express, Exudeo Jump on the ‘Brand Wagon’ Now

Do you leave your

mark on everything you do?

Do you leave your

mark on everything you do?

where branding gets personal™

ThankYou!

www.reachcc.com