thinkla adu: account planning 2014 - larry lac
Post on 08-May-2015
1.113 Views
Preview:
TRANSCRIPT
If you don't know where you are going, any road will get you there.
- Lewis Carroll
Thursday, April 17, 14
I never planned to work in social media, strategy or advertising.
And here’s exactly how I wound up in it.
Thursday, April 17, 14
chase whatever drives you
Thursday, April 17, 14
chase whatever drives youit will always pay off.
Thursday, April 17, 14
I said no to an engineering scholarship, to go into debt as a film student.
Thursday, April 17, 14
but I learned about the world it takes to tell a great story.
Thursday, April 17, 14
find the truth
Thursday, April 17, 14
find the truthand how to wield it
Thursday, April 17, 14
Film degree in hand, I realized something about the working world,
I had to eat.
So I turned a minor in screenwriting into a foot in the door for journalism - covering digital/entertainment beat.
Thursday, April 17, 14
“Frankly I just don’t get it or use it, but its what
the kids are doing these days.”
- David Stern
“THAT WAS OFF RECORD!”
- his publicist
Thursday, April 17, 14
learn the rules
Thursday, April 17, 14
learn the rulesso you know how to breakthem.
Thursday, April 17, 14
I moved from journalism to PR - at the bottom of the barrel, as junior assistant publicist.
I learned all the traditional principles of public relations from a legendary NYC firm.
Thursday, April 17, 14
and disregarded most of them.
<
Thursday, April 17, 14
sometimes I regretted it.
#BFFs
Thursday, April 17, 14
put it all together
Thursday, April 17, 14
+ +
Thursday, April 17, 14
= what virality looks like
+ +
Thursday, April 17, 14
Thursday, April 17, 14
+
and one more.
Thursday, April 17, 14
Thursday, April 17, 14
thank you.
Thursday, April 17, 14
top related