thinkla adu: account planning 2014 - larry lac
TRANSCRIPT
![Page 1: thinkLA AdU: Account Planning 2014 - Larry Lac](https://reader034.vdocuments.site/reader034/viewer/2022042814/554ceb4bb4c905a5138b4719/html5/thumbnails/1.jpg)
If you don't know where you are going, any road will get you there.
- Lewis Carroll
Thursday, April 17, 14
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I never planned to work in social media, strategy or advertising.
And here’s exactly how I wound up in it.
Thursday, April 17, 14
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chase whatever drives you
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chase whatever drives youit will always pay off.
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I said no to an engineering scholarship, to go into debt as a film student.
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but I learned about the world it takes to tell a great story.
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find the truth
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find the truthand how to wield it
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Film degree in hand, I realized something about the working world,
I had to eat.
So I turned a minor in screenwriting into a foot in the door for journalism - covering digital/entertainment beat.
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“Frankly I just don’t get it or use it, but its what
the kids are doing these days.”
- David Stern
“THAT WAS OFF RECORD!”
- his publicist
Thursday, April 17, 14
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learn the rules
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learn the rulesso you know how to breakthem.
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I moved from journalism to PR - at the bottom of the barrel, as junior assistant publicist.
I learned all the traditional principles of public relations from a legendary NYC firm.
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and disregarded most of them.
<
Thursday, April 17, 14
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sometimes I regretted it.
#BFFs
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put it all together
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+ +
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= what virality looks like
+ +
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+
and one more.
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thank you.
Thursday, April 17, 14