the zero moment of memory: how technology affects our ability to remember
Post on 09-May-2015
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DESCRIPTION
Few would argue that our increasing use of technology is affecting our lives; this research goes a step further and, using a combination of academic and market research approaches, sees what actually happens to your brain when using technology. The results - and implications - are intriguing... This research won the MRIA's Best in Class award in 2014.
TRANSCRIPT
Nearly 9 out of 10 say they usually write something down, make a note or reminder when trying to remember something.
77% say having a to-do list makes them feel less stressed.
SMARTPHONETHE
Heavier smartphone users forget more
The EEG results
Watched video only
Watched video& took photos
Start Level
Watched video& took photos
Watched video only
Emotional engagement
Watched video only
Watched video& took photos
Start Level
Watched video& took photos
Watched video only
Concentration
The EEG results
We tested their memory of the video
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