the visual-ification of social networks & impact on marketing strategy

TL;DR

Scott Cowley

The Graphication of Social Networks and Impact on Marketing Strategy

TL;DR (Too long; didn’t read) Explained

The Old Man and the Sea

An old man catches a fish that's too big for his boat. The fish gets eaten by sharks. Then he goes home and DIES.

Dante’s Inferno

Some woman puts Dante through Hell.

SourceWhat do we sacrifice in the pursuit of succinctness?

Source

What Next?

ColourLovers.com

Why share complete pictures when you can share colors?

8.3 Million UsersMay, 2012

How much real estate did Google devote to visual?

Facebook Timeline.

Will social bookmarking history repeat itself?

Pinterest cloning w/ jQuery: http://masonry.desandro.com

Anyone can build a visual social bookmarking site.

The Future of the Visual

Social Network

Private

MobileNiche

Comprehensive

Which is why it may fail.

Comprehensive = a solution for saving/sharing images AND links!

Source

Success on Pinterest

Pinterest Traffic10%

10%

Conversion Rate

Average Order Value

Source

zzzzzzz

• Image factors• Sizing factors• Description factors• Timing factors• Network size factors• Algorithm factors

6 Optimization Areas

Homework: Read up on each of these.

Pinterest Tools

• Pinerly.com• Pinalerts.com• Curalate.com• Repinly.com• Pintics.com

Consider incentives. (ZAGG’s Facebook followers were entered into a drawing for following on Pinterest)

Content Marketing Relevancy

ZAGG’s Products

Screen Protectors

Mobile

TechMedia

What Infographic Success Looks Like

Source

Name of Infographic Links Retweets Topic View

World Cup 2010 Calendar (English) 53,538 18,000 Sports LinkWorld Cup 2010 Calendario (Spanish) 19,044 18,000 Sports Link

WTF is HTML5 and Why We Should All Care 14,200 5,846 Internet LinkHow Different Groups Spend Their Day 13,000 n/a Culture Link

The Rip 8,517 1,500 Technology Link

Left vs Right World 6,000 123 Politics LinkThe Billion Dollar Gram 4,000 n/a Money LinkIf You Printed the Internet 4,000 1,956 Office LinkCoffee Drinks Illustrated 3,688 n/a Coffee Link

THEMATICS

GOOD

LESS GOOD

UGLY

UGLY

Use Relevant Hooks & Narratives

Data.govCensus.govBLS.gov USA.govInfochimps.comOpendata.socrata.comOpenDataDirectory.com

Quora.com/Datasets

You can create an infographic with no data. Ex: We searched “next big thing” in Google, adjusted the time

frame to show recent results, documented, and organized.

Source

Source

Blog Seeding

Social Bookmarking

Social Media Sharing

Content Refresh

Email Marketing

Press Release

Content Repurposing

Blog Commenting

Home PageBanners

InfographicDirectories

Who Linked To Past Infographics?OpenSiteExplorer.org (infographi

c URL)

Google Image Search (Image)

Tineye.com

(Image)

Research Niche Infographics• Search Visual.ly / other infographic sites by keyword• Search Google

– Intitle:keyword + “infographic”– Inurl:keyword + “infographic”– Keyword + infographic

Social Bookmarking

StumbleUpon (Consider Promoted Stumbles)

Digg.com

Pinterest Other Niche Sites

Networks are valuable. Use your own or pay others for the use of theirs.

Free Infographic Submission (save for the end of promotion period)

Infographr.tumblr.com

CoolInfographics.com

SubmitInfographics.com

InfographicsArchive.com Visual.ly

Infographicsite.com

InfographicsGenerator.com

BestInfographics.co.uk

Infographicas.com

CloudInfographics.com

IHeartInfographics

.tumblr.comStyleAndFlow.c

omInfographipedia.

comOMGInfographics.c

omInfographic.co.

za

InfographicPost.com Iinfographic.com InfographicGallery.c

omInfographicsBin.tum

blr.comInfographicsShowca

se.com

PureInfographics.com InfographicHub.com StyleandFlow.com Best-

Infographics.comInfographipedia.co

m

Personal lessons from in-house infographic creation & promotion:

- Get placement on sites with established followings (especially those getting scraped)- Make sure your graphic looks visually appealing from a distance (important for Pinterest)- Send your infographic to your e-mail list (standalone or packaged with other content

marketing). It’s an easy way to reach a relevant audience with minimal work.- Most in-house designers have never done this. Prepare for a lot of revisions.

Scott CowleyTwitter.com/scottcowleyscottcowley@zagg.com

All major baked goods accepted.

Pinterest.com/scottcowley