the visual-ification of social networks & impact on marketing strategy
TRANSCRIPT
TL;DR
Scott Cowley
The Graphication of Social Networks and Impact on Marketing Strategy
TL;DR (Too long; didn’t read) Explained
The Old Man and the Sea
An old man catches a fish that's too big for his boat. The fish gets eaten by sharks. Then he goes home and DIES.
Dante’s Inferno
Some woman puts Dante through Hell.
SourceWhat do we sacrifice in the pursuit of succinctness?
ColourLovers.com
Why share complete pictures when you can share colors?
8.3 Million UsersMay, 2012
How much real estate did Google devote to visual?
Facebook Timeline.
Will social bookmarking history repeat itself?
Pinterest cloning w/ jQuery: http://masonry.desandro.com
Anyone can build a visual social bookmarking site.
The Future of the Visual
Social Network
Private
MobileNiche
Comprehensive
Which is why it may fail.
Comprehensive = a solution for saving/sharing images AND links!
Pinterest Traffic10%
10%
Conversion Rate
Average Order Value
Source
zzzzzzz
• Image factors• Sizing factors• Description factors• Timing factors• Network size factors• Algorithm factors
6 Optimization Areas
Homework: Read up on each of these.
Pinterest Tools
• Pinerly.com• Pinalerts.com• Curalate.com• Repinly.com• Pintics.com
Consider incentives. (ZAGG’s Facebook followers were entered into a drawing for following on Pinterest)
Content Marketing Relevancy
ZAGG’s Products
Screen Protectors
Mobile
TechMedia
What Infographic Success Looks Like
Source
Name of Infographic Links Retweets Topic View
World Cup 2010 Calendar (English) 53,538 18,000 Sports LinkWorld Cup 2010 Calendario (Spanish) 19,044 18,000 Sports Link
WTF is HTML5 and Why We Should All Care 14,200 5,846 Internet LinkHow Different Groups Spend Their Day 13,000 n/a Culture Link
The Rip 8,517 1,500 Technology Link
Left vs Right World 6,000 123 Politics LinkThe Billion Dollar Gram 4,000 n/a Money LinkIf You Printed the Internet 4,000 1,956 Office LinkCoffee Drinks Illustrated 3,688 n/a Coffee Link
THEMATICS
GOOD
LESS GOOD
UGLY
UGLY
Use Relevant Hooks & Narratives
Data.govCensus.govBLS.gov USA.govInfochimps.comOpendata.socrata.comOpenDataDirectory.com
Quora.com/Datasets
You can create an infographic with no data. Ex: We searched “next big thing” in Google, adjusted the time
frame to show recent results, documented, and organized.
Source
Blog Seeding
Social Bookmarking
Social Media Sharing
Content Refresh
Email Marketing
Press Release
Content Repurposing
Blog Commenting
Home PageBanners
InfographicDirectories
Who Linked To Past Infographics?OpenSiteExplorer.org (infographi
c URL)
Google Image Search (Image)
Tineye.com
(Image)
Research Niche Infographics• Search Visual.ly / other infographic sites by keyword• Search Google
– Intitle:keyword + “infographic”– Inurl:keyword + “infographic”– Keyword + infographic
Social Bookmarking
StumbleUpon (Consider Promoted Stumbles)
Digg.com
Pinterest Other Niche Sites
Networks are valuable. Use your own or pay others for the use of theirs.
Free Infographic Submission (save for the end of promotion period)
Infographr.tumblr.com
CoolInfographics.com
SubmitInfographics.com
InfographicsArchive.com Visual.ly
Infographicsite.com
InfographicsGenerator.com
BestInfographics.co.uk
Infographicas.com
CloudInfographics.com
IHeartInfographics
.tumblr.comStyleAndFlow.c
omInfographipedia.
comOMGInfographics.c
omInfographic.co.
za
InfographicPost.com Iinfographic.com InfographicGallery.c
omInfographicsBin.tum
blr.comInfographicsShowca
se.com
PureInfographics.com InfographicHub.com StyleandFlow.com Best-
Infographics.comInfographipedia.co
m
Personal lessons from in-house infographic creation & promotion:
- Get placement on sites with established followings (especially those getting scraped)- Make sure your graphic looks visually appealing from a distance (important for Pinterest)- Send your infographic to your e-mail list (standalone or packaged with other content
marketing). It’s an easy way to reach a relevant audience with minimal work.- Most in-house designers have never done this. Prepare for a lot of revisions.
