the three speeds of effective collaboration

Post on 27-Jan-2015

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The Three Speeds are a simple and effective model to think about collaboration strategy, adoption and tool selection for companies. From a talk I gave at MEX 2013 (London). Here one of the examples I gave, about Atos switching away from email: http://www.ft.com/cms/s/0/11384220-8761-11e2-bde6-00144feabdc0.html#axzz2fv5QOuzH

TRANSCRIPT

Davide ‘Folletto’ Casali

THE THREE SPEEDS OF EFFECTIVE COLLABORATION

Designer Startup Advisor

NIGHT.EU

Manifesto Ibridima n i f e s t o i b r i d i . o r g

@Folletto

PART 1

HABITS FLOW

”Forrester Research Report

Approximately 70%of projects failbecause of lack

of user acceptance.

PROCESSES ARE STATIC,SLOW TO CHANGE, ABSTRACT

MODELWhat you think happens

REALITYWhat really happens≠

REAL FLOWS EXIST ACROSS PROCESSES

That’s perfectly fine!

PART 2

THREE SPEEDS

— COLLABORATION —YOU + OTHER + OBJECTIVE

COLLABORATION HAS DIFFERENT LEVELS

LEVELS

LEVELS

LEVELS

LEVELS

THERE IS NO ‘ONE’ COLLABORATION TOOL

QUICK CHATS

EMAIL EXCHANGES

DOCUMENTATION

REALTIME ASYNC STORAGE

REALTIME ASYNC STORAGE

one-to-one one-to-few one-to-manyyou must be there you will be there you’re not there

REALTIME

SkypeMessenger

PhoneMeetings

“Chat”

ASYNC

EmailSocialcast

YammerForum

“Activity Flow”

STORAGE

ConfluenceSharepoint

JiraGitHub

“Database”

RULE #1Your collaboration strategy must cover all the three speeds to be effective.

COROLLARYThere’s no single collaboration tool that fits all the three speeds.

RULE #1Your collaboration strategy must cover all the three speeds to be effective.

Confluence

Skype

SharePoint

GitHub

Lync

Socialcast

Yammer

Box

STORAGEASYNCREALTIME

* this is about effective and simple features not simply a feature checklist

Most vendors consider this synonymous with social

ASYNC“Activity Flow”

+ +

REALTIME ASYNC STORAGE

RULE #2Don’t put two competing solutions at the same layer.

COROLLARYFace to face meetings don’t count unless you’re a small startup.

RULE #2Don’t put two competing solutions at the same layer.

+ +

STORAGEASYNCREALTIME

+ +

STORAGEASYNCREALTIME

Lync Socialcast SharePoint

+ +

STORAGEASYNCREALTIME

IRC P2 WordPress

+ +

STORAGEASYNCREALTIME

Skype Confluence Confluence

+ +

STORAGEASYNCREALTIME

HangoutsGoogleMail

GoogleDrive

HangoutsGoogleMail

GoogleDrive

RULE #3Allow some form of integration between the three speeds.

COROLLARYIf possible integrate also the existing company systems through APIs.

RULE #3Allow some form of integration between the three speeds.

PART 3

STRATEGIES

STORAGEASYNCREALTIME

STORAGEASYNCREALTIME

UNIT 2

UNIT 1

Skype Email Box

Skype Email Confluence

UNIT 3 Meetings SocialCast Box

STORAGEASYNCREALTIME

UNIT 2

UNIT 1

Skype

Email

Email Confluence

UNIT 3 Meetings SocialCast

Box

STORAGEASYNCREALTIME

UNIT 2

UNIT 1

Skype

Email Confluence

UNIT 3 Meetings

SocialCast Box

STORAGEASYNCREALTIME

UNIT 2

UNIT 1

Skype

Email Confluence

UNIT 3 Meetings

SocialCast Box

BRIDGE

+ +

REALTIME ASYNC STORAGE

”Bruno Munari

To complicate is easy, to simplify is hard.To complicate, just add,

everyone is able to complicate.Few are able to simplify.

Thanks.

@Folletto

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