the software is free

4th Annual DisplaySearch HDTV ConferenceAugust 15-16, 2006The Beverly HiltonBeverly Hills, California

The Software is FreeReducing BOM Cost With Efficient SoftwareGopal MiglaniPresident, BitRouter

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For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author.

Software happens!

Software is an electronic componentIt costs moneyIt takes timeTVs don’t work without itOEMs don’t want to pay for it

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For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author.

How much does it cost?

“80% of the engineering resources went into software, not hardware” – Jukka Hamalainen, CEO Panasonic AVC, Sep 28 ’98 EE Times, referring to Panasonic’s first HDTV.

50% of gadgets returned are in perfect working order. The average American spends 20 minutes to try and get a gadget to work – study at Technical University of Eindhoven, May 2006.

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For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author.

Where are we headed?

Today Digital tuners Digital Cable Ready Built in DVD

Tomorrow Bi-directional Cable (requires Java) DVR Downloadable conditional access IPTV Digital Home Networking Blu-Ray & HD-DVD

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Software Complexity is Exploding

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1994 1996 1998 2000 2002 2004 2006 2008 2010

Code

Siz

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AnalogATSC

DCR

Bi-Directional

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For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author.

Modularity & Reuse are Key

Same software can work on any SoC Same software can work on any operating system Can you license individual modules?

If not, there is a design problem Mix licensed modules with in-house IP Reuse modules across product range

Digital modules, converter boxes, integrated TV, DCR, DVR, DVD, bi-directional, IPTV…

Innovative licensing Insist on well defined hardware abstraction layer, APIs and design DVB & US standards can share a common code and API base

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For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author.

Complete Designs

Beyond reference boards & SDKs OEMs are asking for complete designs Complete GUI is next big differentiator Standards based approach to GUI – XML OEM does not need access to source code Only XML source required to “skin” the device Easy to create product differentiation

ATSC converter box is only 2200 lines of XML XML based games offer additional revenue

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For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author.

Modularity and Reuse

PSIP stack

CAP stack

POD stack

DVR stack

OCAP stack

Comm Module

CBgui IDTVgui DCRgui DHNgui DVRgui

Digital Tuner X X X

Converter Box X X X

Integrated TV X X X

Dig Cable Ready X X X XMedia Center X X X XDVR X X X X XBi-dir.

TV X X X X X

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For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author.

Support

DocumentationSource code availabilityTraining availableSupport comes from software architectsEngineering services availableIntegration and certification services

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For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author.

Risk Management

Field tested Deployed Time to market Roadmap DVB Blu-Ray DVB-H

Is there any open source content?

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For distribution to HDTV Conference attendees only. Content remains the property of DisplaySearch and the author.

Download

www.bitrouter.com/ppt/hdtv2006.ppt