the seven deadly sins 4 mobile app downloads!

Alok Kejriwal CEO

Games2win

How we got 86 million

downloads with ZERO spends

Disclosure:

• I am not an MBA• I am not an Engineer• I am not a CA• I am not an LLB• I am not a PHD• I am not IIT• I am not IIM/abcdefg• I am nobody..

• I am just an Entrepreneur

So, First of all…

For coming to hear this

What makes us deserving of this bhaashan?

• 86+ million mobile games downloads & adding 2 million each month!

• 7.0 million mobile monthly players

• 3.0 million unique players

• 50+ unique mobile titles

• Including the #1 Top Ranking games like “Parking Frenzy” & “Power Cricket T20”

ALL ORGANIC & VIRAL!

86

1 Billion Minutes of engagement delivered in 2015

438

1,020

WorldWide Engagement

2014 2015

Almost 1 million minutes entertained in India daily!

111

341

India Engagement

2014 2015

We are not a one-trick pony

We have many successful titles!

Power Cricket

BFF High School Fashion

Trailer Parking

Kursi Cricket

SuperMom Fashion Love Story

Fab Tattoo Artist

Parking Frenzy

Top 25 Sports games on Google

20million+ downloads

500k+ downloads 500k+ downloads

5million+ downloads

1million+ downloads

Top 50 RPG games on Google

Top 100 RPG games on Google

Including a #1 and #2 gamein the world (USA iTunes Top Free App)

#1, #2, #3 Game USA iTunes ! (Dec 2016)

We are a Google “Top Developer”

Enough of the boasting and GyaanDaan & more of sharing now..

I suffer from...

Huh??

That’s a Historical Picture* depicting The Seven Deadly SINS!

*By Hieronymus Bosch

What are they?

Since We ALL commit them, we leveraged them in our games!

SLOTH = LAZY

Consider our game Parking Frenzy that has 20+ million downloads

What’s our best selling ‘in-app’ in the game? (over 50k US$)

What does ‘REVIVE’ do in the game?

This is a car you drive in the game

When you CRASH your Car…

REVIVE instantly REPAIRS it!

And makes it NEW

That became a Yahoo! Case Study!

Similarly, ‘Instant Finish’ in our Dress UpGames are also our best selling ‘lazy’ in-apps

Takeaway:

People are LAZY and will PAY & ENGAGE to remain LAZY…

PRIDE

Consider our game:

40% of users are signed in to the LEADERBOARD; 15% are ADDICTS

Takeaway:

People love VANITY. Provide them opportunities to be VAIN in your app and watch them engage!

WRATH

WARNING:

The images you are about to see are DISTURBING.

If you are a baby, have heart issues etc., then please LEAVE NOW…

Our Best RPG Online Game (5 million plays)

KILL OSAMA BIN LADEN

Check out the Super SUCCESS

of Sniper Games on the

Play Store

Takeaway:

Revenge is a sweet dish… best served as an app.

GREED

In bat2win, we give away Rs. 500, 3 times day…

Massive data pointing to…?

Game plays per user per month = 105!

Retention post 7 days = 40%

Top players playing 200 times per day

Greed also means “its never enough”

Takeaway:

If you can fulfill GREED, you will be able to employ SLAVES…

ENVY

Girls and their Moms love playing ‘Dress Up’ Games

Ranks of one of our Dress Up Games

Linkedin gamifies vanity and how!

Takeaway:

Like in Dress Up Games, use ENVY to create MASSIVE engagement in your apps/games

GLUTTONY =

CAN’T HAVE ENOUGH

Check the top sports gamesin India (Android)

Top Sports Games India = Cricket!

Case Study : Celebrity Gaming

About “Miranda Sings”

• Miranda Sings a.k.a ColleenBallinger is a multiple award winingComedian and one of Top 10YouTube Stars in the world.

• Miranda has a York Times #1 best-selling book titled Selp-Helf.

• On the social front, Miranda Singshas:

– 5 million + YouTube subscribers

– 2 million + Twitter followers

– 2.7 million + Instagram followers

– 1.3 million + Facebook fans

Game Case Study

We created a hidden object game in which ‘Mirfandas’ (Miranda’s fans) help her search for her stuff which the

Haterz have hidden!

Deep, deeeep, deeeeeeeep integration with the Celebrity and the game

Lots of game dev effort= Lots of consumer love

#1, #2, #3 Game USA iTunes ! (Dec 2016)

Takeaway:

Never Say Never. Sometimes, it’s never enough…

LUST = FANTASY

Doing things YOU CAN’T DO…

Which kinda cars do Girls in the USA want really bad?

And we make ‘em drive ‘em

Or even “Special Cars”

Or driving an INDIAN BEST BUS!!(One of our best sellers!!)

Takeaway:

What you CAN’T do, you WANNA DO… so… make it happen… Virtually at least!

Summary

• Sloth

• Envy

• Pride

• Greed

• Lust

• Wrath

• Lust

Connect with me! & Q

• e-mail - alok@rodinhood.com

Facebook -facebook.com/rodinhood

Twitter - @rodinhood

• LinkedIn - alokkejriwal

My social network for anyone enterprising! therodinhoods.com

• Presentations –www.slideshare.net/rodinhood