the science of perception management- ashraf sheikh

The Science of Perception Management KATIBS 5th Session

The Science of Perception management

Ashraf Sheikh

•7 Reasons why Perception Management matters•Perception Communicates•Example/Case Study •4 steps to Build Reputation on Perception Management•The Way Forward?•Questions

What we shall cover this afternoon

XMULTIPLIED

This was YAHOO’s page in 1999

…and this was Google’s page in 1999

Which one did you send your friends to?

“Perception Matters”

“Why Does it matter to Etisalat?”

The 7 Ways…

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“ Perception is the process of receiving information about and making sense

of the world around us. It involves deciding which information to notice,

how to categorize this information and how to interpret it within the framework of existing knowledge.

“Why Does it matter to Etisalat?”

“Why Does it matter to Etisalat?”

“Why Does it matter to Etisalat?”

“Why Does it matter to Etisalat?”

“Perception Communicates”

continuityclosure

proximitysimilarity

“Perception Matters”

Is Perception Management all about just “Perception” ?

No, its not

Its about “Trust, Integrity and a Story”

Tiffany is a brand that’s built on trust and integrity and they tell you a story …it’s the Box that you pay for

Now about your personal Perception- Do you cover these 3 Fundamentals

Trust

Integrity

Story ( and how do you wish to be perceived)

4 Ways to Building a reputation on Perception management

Is it Important what they think about us?....What do you think?

Genuine reputation building efforts Matters

PERSONAL & PROFESSIONAL

4 Steps to Reputation Building4 Steps to Reputation Building

ConsistencyHumility

AccountabilityTransparency

Humility cannot be manufactured nor can Accountability, Consistency and TransparencyHumility cannot be manufactured nor can Accountability, Consistency and Transparency

Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts

Genuine Efforts

Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts

Genuine Efforts

RequiresRequires

What's your Perception Management Way forward?What's your Perception Management Way forward?

Manage Perception Before perception Manages you

Perception Management is required for both personal and professional Success

Perception >> Reputation >> Genuine Efforts >> Success are all intricately linked

YOU can genuinely work on your Perception Management Strategy even though you have absolutely no experience with it

Questions??Questions??