the science of perception management- ashraf sheikh
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The Science of Perception Management KATIBS 5th Session
The Science of Perception management
Ashraf Sheikh
•7 Reasons why Perception Management matters•Perception Communicates•Example/Case Study •4 steps to Build Reputation on Perception Management•The Way Forward?•Questions
What we shall cover this afternoon
XMULTIPLIED
This was YAHOO’s page in 1999
…and this was Google’s page in 1999
Which one did you send your friends to?
“Perception Matters”
“Why Does it matter to Etisalat?”
The 7 Ways…
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“ Perception is the process of receiving information about and making sense
of the world around us. It involves deciding which information to notice,
how to categorize this information and how to interpret it within the framework of existing knowledge.
“Why Does it matter to Etisalat?”
“Why Does it matter to Etisalat?”
“Why Does it matter to Etisalat?”
“Why Does it matter to Etisalat?”
“Perception Communicates”
continuityclosure
proximitysimilarity
“Perception Matters”
Is Perception Management all about just “Perception” ?
No, its not
Its about “Trust, Integrity and a Story”
Tiffany is a brand that’s built on trust and integrity and they tell you a story …it’s the Box that you pay for
Now about your personal Perception- Do you cover these 3 Fundamentals
Trust
Integrity
Story ( and how do you wish to be perceived)
4 Ways to Building a reputation on Perception management
Is it Important what they think about us?....What do you think?
Genuine reputation building efforts Matters
PERSONAL & PROFESSIONAL
4 Steps to Reputation Building4 Steps to Reputation Building
ConsistencyHumility
AccountabilityTransparency
Humility cannot be manufactured nor can Accountability, Consistency and TransparencyHumility cannot be manufactured nor can Accountability, Consistency and Transparency
Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts
Genuine Efforts
Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts
Genuine Efforts
RequiresRequires
What's your Perception Management Way forward?What's your Perception Management Way forward?
Manage Perception Before perception Manages you
Perception Management is required for both personal and professional Success
Perception >> Reputation >> Genuine Efforts >> Success are all intricately linked
YOU can genuinely work on your Perception Management Strategy even though you have absolutely no experience with it
Questions??Questions??