the rethink your drink team

Rethink Your Drink Basic OrientationNovember 5, 2013

Jackie RichardsonSuzanne MorikawaTara Vang

The Rethink Your Drink Team

• Jackie RichardsonCampaign Lead

• Suzanne MorikawaMarketing Specialist

• Tara VangMarketing Specialist

Poll

What is your level of experience working on the Rethink Your Drink Campaign?

__ Novice (0-1yr)__ Intermediate (>1yr and <3 yrs)__ Advanced (>3yrs)

Presentation Overview

• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Key Messages• Display Guidelines• Approved Resources • Q&A

Network for a Healthy California – Program Approvals

• USDA– SNAP-Ed Guidance– Dietary Guidelines for Americans

• MyPlate

• California Department of Social Services (CDSS)

• California Department of Public Health (CDPH)

SNAP-Ed Guidance FFY 14

• SNAP-Ed Messaging:– Must be based on most recent Dietary

Guidelines for Americans & MyPlate

(pgs. 5-6)• SNAP-Ed Behavioral Outcomes:

– Switch to fat-free or low-fat milk products (pg. 6)

SNAP-Ed Guidance FFY 14

• Approaches:Examples of potential SNAP-Ed Activities: “…recommending limitations on…food components to reduce such…foods with added sugar like sugar-sweetened beverages.” (pg. 8-9)

• SNAP-Ed Guiding Principles:“The likelihood of nutrition education…interventions successfully changing behaviors is increased when consistent and repeated messages are delivered through multiple channels.” (pg. 16)

2010 Dietary Guidelines for Americans

• Chapter 2: Balancing Calories to Balance Weight– Reduce intake of sugar-sweetened beverages

– Sugar-sweetened beverages provide excess calories and few essential nutrients and should only be consumed when nutrient needs have been met and without exceeding daily calorie limit

www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm

2010 Dietary Guidelines for Americans

• Chapter 3: Foods & Food Components to ReduceA major source of added sugar in American diets is from soda, energy drinks and sports drinks (pg. 28 & 29)

www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm

2010 Dietary Guidelines for Americans

• Chapter 4: Food and Nutrients to Increase“Deciphering the juice in juice…sweetened juice products with minimal juice content, such as juice drinks, are considered sugar-sweetened beverages rather than fruit juice.”

www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm

MyPlate

Make Half Your

Plate Fruits &

Vegetables

USDA MyPlate

Presentation Overview

• SNAP-Ed Program Guidance• Rethink Your Drink Campaign

Overview• Key Messages• Display Guidelines• Approved Resources • Q&A

Rethink Your Drink Campaign

• Provides nutrition education and skills, such as label reading, to help people make healthy beverage choices.

• Encourages a shift towards healthier beverage choices:

– Water– Fat free or lowfat 1% milk– and 100% juice in limited amounts

Rethink Your Drink Branding

Italicize the campaign name Do not capitalize “t” in “Rethink”

Please see the Branding Guidelines

in the Champions for Change

Communications Resource Library

www.cachampionsforchange.cdph.ca.gov/Library/

Local Health Department Grant Agreements

Goal: (SNAP-Ed) participants and those eligible …. are educated and

receive support to consume healthy foods and beverages, reduce consumption of less healthy foods and beverages and to increase physical activity….

Local Health Department Grant Agreements

Objective 2:

Consumption and Access to Healthy

Beverages and Reduced Consumption of

Unhealthy Beverages

Local Health Department Deliverables/Outcomes Measures

Deliverable 2: Compile data for and report quarterly on educational activities, completing all relevant components on the Activity Tracking Form (ATF): 

A) The number, SNAP status, age, gender, race/ ethnicity of SNAP-Ed eligible individuals receiving what type of evidence-based direct nutrition education and in what setting. (Note: When this information is not available, report as indirect education contacts as in B) or C) below.) 

B) The number of evidence-based nutrition education and health promotion messages to address SNAP-Ed goals, at least half of which are “Half Your Plate: Fruits and Vegetables” and “Rethink Your Drink”. 

C)Community public relations events and community messages promoting healthy foods and beverages and physical activity in SNAP-eligible census tracts and venues.

Cross Cutting Objective Opportunities

• RYD deliverables align easily with the

following community settings and nutrition

education activities:– Adult education– School/Afterschool– Retail– Worksite

Poll

What county health programs and agencies are you currently working with? Check all that apply.

Within the LHD Outside of the LHD

WIC First 5

Black Infant Health Food Bank/Food Pantry

Teen Pregnancy Preschools (CACFP )

Medical/Dental Clinic Welfare Offices (DSS)

Tobacco Control CalWorks

Gang Violence Prevention Faith-Based Organizations

Other Other

Nutrition Education Examples

• Host special events– Healthy Back to School– Rethink Your Drink Family Day– Potter the Otter or Go for H2O! coloring contest– Water recipes & tasting events

• Displays– Amounts of sugar in sugary drinks– Minutes of activity to burn calories in sugary drinks

Rethink Your Drink Campaign Guidance

Allowable Purchases:

– OK to buy 3 gallon refillable water bottles

– OK to fill with tap water• Nominal costs to fill at water refill stations is acceptable,

but must submit a receipt

– OK to purchase water dispensers for taste

testing ; <$100 = small kitchenware items

Presentation Overview

• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Key Messages• Display Guidelines• Approved Resources • Q&A

Key Messages

• Drink water instead of sugary drinks

• Make the switch to fat-free or lowfat (1%) milk.

• Select 100% fruit juice, in limited amounts (children 4-6 oz./day, adults up to 8 oz./day).

The 2010 Dietary Guidelines for Americans

Message Guidance

Do not say:• “Don’t Drink”• “Eliminate”

No comparative messaging:• “Water is better than [SSB]”

No anti-beverage messaging:• “[SSB] is bad.”• “[SSB] is unhealthy.”

Use positive messages:

“Water is good for your health.”

“Milk gives your body nutrients.”

Acceptable Messages

• If you choose to drink sugary drinks, consider:– cutting back– choosing a smaller portion or container size– drinking less often.

• Drinks sweetened with added sugars have extra calories and often provide few or no nutrients or fiber to support a healthful diet.

• Drinking too many sugary drinks can increase the chances of experiencing some health problems, such as weight gain, obesity, tooth decay, diabetes, and heart disease.

Rethink Your Drink Campaign Guidance

• Use non-branded containers and images

• Cite all statements, facts, figures

• Provide complete dietary information in addition to healthy beverage education

• Obtain approval for materials

** USDA must approve all consumer materials**

Rethink Your Drink Campaign Guidance

At this time:– No YouTube videos– No Social Media– No Media

All media for Rethink Your Drink must be approved by the California State Office of Public Affairs and the USDA’s Western Regional Office.

Presentation Overview

• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Key Messages• Display Guidelines• Approved Resources • Q&A

RYD Display Materials

• Vinyl Banners

• Tablecloths

• Pull-up Banners

• Tent Panel

Display & RYD Education Guidance

• NO Disparaging text or photos

• NO Brands

• NO Corporate sponsorships

• NO Healthy vs. Unhealthy

• NO Lobbying

Rethink Your Drink Stand-Alone Displays

• Know Your Audience• Tell a Story• Attract Attention• Engage the Crowd• Offer a Next Step

Rethink Your Drink Displays

Practice – take your display for a test run.

Ask colleagues:

1. What are your first impressions?

2. What is the primary message of the display?

3. Notice movement and flow of visitors through the display booth.1. Check traffic flow2. What attracts their attention

first?

Rethink Your Drink Displays

Rethink Your Drink Fairs & Festival Interventions

• Booth Design– Use only approved materials

• Traffic Flow• Audience

– Age appropriate materials and activities– Language – Interaction / cues

• NEXT STEP

Presentation Overview

• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Key Messages• Display Guidelines• Approved Resources • Q&A

Nutrition Education Materials

Use State Network Rethink Your Drink branded materials…

All others require USDA’s Western Region Office approval.

RYD Campaign Materials

Champions for Change Resource Library• Branding Guidelines• Logos• Templates

– Signage

– Flyers

– PowerPoint

Facts & Figures

Use the Facts & Figures to keep all Rethink Your Drink messages in one voice and to ensure citation of approved sources.

Serving Up MyPlate: A Yummy Curriculum

Decisions, Decisions!!

The Science of Sometimes Foods

Sometimes Foods & Switcharoos

http://teamnutrition.usda.gov/myplate.html

RYD Lesson – Choosing Healthy Beverages

Objectives By the end of this lesson, participants will be able to:

1. Describe how healthy beverages fit into the MyPlate dietary recommendations;

2. Understand the link between sugary drinks, obesity, and type 2 diabetes;

3. Identify types of sugary drinks in their diets;

4. Calculate the amount of sugar in beverages they commonly drink;

5. Identify drinks with less or no added sugar.

(60 Minutes)

Drink Label Cards

Uses:• Label reading• Ingredients lists• Displays

Early Childhood Education

Potter the Otter• Poster• Activity Sheets• Tip Sheets• Stickers

www.potterdrinkswater.com

Early Childhood Education

Potter Picnic Book is approved for Network use.

Please note: This is the only Potter the Otter book approved for Network use.

www.scholastic.com/first5/

Nutrition Education Resources for Elementary-aged Children

The Go for H2O! Kit includes • Teacher/CYO overview • Promotional flyer• Certificates and other

supporting materials

Contact:

Susan Vitulli, PowerPlay! Campaign 916-449-5318 susan.vitulli@cdph.ca.gov.

Nutrition Education Resources for Elementary-aged Children

Poll

Besides Spanish, what other languages would support SNAP-ed nutrition education for the population in your area?• Chinese• Vietnamese• Hmong• Other (please specify language in a chat message)

If you can help with the translation process for any of these languages, please send us a chat message.

Rethink Your Drink CampaignNetwork Web Page

http://www.cdph.ca.gov/programs/Pages/RethinkYourDrink.aspx

• Resources

• Summary Guidance

• Orientation Presentation

Rethink Your Drink CampaignResources Web Page

• List of Approved RYD Resources

• PDFs for download

Resources Available

• State RYD Team – General Technical Assistance

– Fact Checking / Materials Review

– State Resources

• Research & Evaluation – Assisting with Data

– Special Evaluation Projects

– Impact/Outcome Activities

• Project Officer– Approvals

– Reporting Direction

– Linkage with Other Projects

• Brown Miller Communications

– Public Relations Technical Assistance

– Empowering Community Voices Training

Come Visit Us

CDPH Project Directors MeetingNovember 21 and 22 in Sacramento Rethink Your Drink Booth

– Sample Display & Ideas– Nutrition Education Material Samples– US! (Jackie, Suzanne and Tara)

This material was produced by the California Department of Public Health’s

Network for a Healthy California with funding from USDA SNAP, known in

California as CalFresh (formerly Food Stamps). These institutions are equal

opportunity providers and employers. CalFresh provides assistance to low-

income households and can help buy nutritious foods for better health. For

CalFresh information,

call 1-877-847-3663. For important nutrition information,

visit www.cachampionsforchange.net.

Thank You

Jackie RichardsonJackie.Richardson@cdph.ca.gov

(916) 449-5398

Tara VangTara.Vang@cdph.ca.gov

(916) 324-1173

Suzanne MorikawaSuzanne.Morikawa@cdph.ca.gov

(916) 449-5420

Questions

Also:• Don’t forget to download attachments!• Links to this presentation and recording will be

posted on the Rethink Your Drink Resources page.

cdph.ca.gov/programs/cpns/Pages/RethinkYourDrink-Resources.aspx