the renaissance of the social media policy
Post on 13-Apr-2017
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Mic Adam
Social Media activities• Social Selling• Employee Advovacy• Policy Creation• Training• Monitoring
• Market research
The renaissance of the social media policy
A brief lesson in history
The consumerisationOf
Social MediaMic Adam (Vanguard Leadership) - 2017
People were naif in 2009!
Companies made mistakes too… and lost their reputation
Mic Adam (Vanguard Leadership) - 2015
Companies were running scared
Mic Adam (Vanguard Leadership) - 2015
Creative as we are… Opportunities come in all sorts
Mic Adam (Vanguard Leadership) - 2017
The rise of the social media policy
You have all seen these great examples
The State of the Social Media Policy
Adoption slowly underway…
Mic Adam (Vanguard Leadership) - 2011
1 in 5 1 in 10
It takes a mistake to write a policy
Mic Adam (Vanguard Leadership) - 2017
The Renaissance of The Social Media Policy
Social never grew so fast!
• Facebook 1.8B• Whatsapp 1B• Instagram 500M+• LinkedIn 467M• Twitter 325M• Snapchat 150M• Pinterest100M
Still no social media policy?
3 more reasons…
Driving force #1 behind renaissanceLivestreaming
Mic Adam (Vanguard Leadership) - 2015
Driving Force #2 - Employee Advocacy Programs
Mic Adam (Vanguard Leadership) - 2017
Driving Force #3 - Salespeople flocking to SocialSelling
Mic Adam (Vanguard Leadership) - 2017
And yes even in 2016, people are still naif…
And companies too…What new numbers are telling me
Mic Adam (Vanguard Leadership) - 2017
A Social Media Policy is NOT a tick in the box but a living document
Mic Adam (Vanguard Leadership) - 2017
It is all about teamwork!
Marketing HR IT Legal Mngt Team Employees Unions
Mic Adam (Vanguard Leadership) - 2015
Keep your goals in mind
Mic Adam (Vanguard Leadership) - 2015
Focus on your target audience
Guidelines or Policy
• Policy is official and enforceable• Control legal burden• Cover HR items• Identify risk
• Guideline is a suggestion and not enforceable• Communication piece• Motivate and inspire users (ambassadors)• Create positive frame of mind
How do you create your social media policy?
• Social media policy creation software
• http://socialmedia.policytool.net/• http://socialpolicygenerator.com
• Social media policy examples• http://socialmediagovernance.com
/policies.php
• Write one your own
Anatomy of a good social media policy
• Introduction to Social Media• What are the Social Media platforms and Networks• Why do we have a social media policy?• Applicable to who?• Social Media Policy for Spokespeople• Social Media Policy for Employees• Social Media Guidelines aka Tips & Tricks• Company’s social media accounts• Social Media Crisis Management
Mic Adam (Vanguard Leadership) - 2017
When you update your policy…
Mic Adam (Vanguard Leadership) - 2017
Use the Social Media Policy as a training tool for employee advocacy
Mic Adam (Vanguard Leadership) - 2015
Take the “boring element” out of your Social Media Policy
Make your Social Media Policy funUse your creativity!
Start to update your Social Media Policy!
Need or want to discuss more about Social Media Policies!
@MICADAM
/MICADAM
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MICVADAM
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+32 47850 41 35
MIC@VANGUARD-LEADERSHIP.BE
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