the power of_six_in_gujarat_11_q1

Gujarat Unraveled

Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar

SIX CRITICAL DISTRICTS FOR YOUR BUSINESSTHE CORRIDOR OF VIBRANCY

Home to affluent HHs

Top 6 Districts account for two-third of State’s affluence.

Gujarat

Number of HHs with Annual HH income >Rs.3L

(Figs 000s)

No of SEC-AB

HHs (Figs 000s)

Top 6 Districts 1,828 969

Gujarat State (All 25 Districts)

2,860 1,446

Top 6 Districts as a % of Gujarat

64% 67%

Source: Indicus Analytics, Market Skyline of India 2008

Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar

consumption & savings

Top 6 Districts account for almost two-third of all HH consumption & savings.

Gujarat

Annual Total Potential

Consumption Expenditure

Annual Total HH Potential

Savings

Rs.Crs Rs.Crs

Top 6 Districts 117,403 40,419

Gujarat State (All 25 Districts) 209,179 76,345

Top 6 Districts as a % of Gujarat 56% 53%

Source: Indicus Analytics, Market Skyline of India 2008

Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar

Home to the Top Cities of Gujarat

Top6 districts account for the 6 Top Cities ( 1 Mn +) of Gujarat,

Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar

upwardly mobile characteristics

Top 6 Cities in 6 districts account for almost three-fourths of the State’s premium product ownership/ consumption

Gujarat10L+ Cities

R/o Gujarat

Computer at home 71% 29%

Internet access at home 75% 25%

Washing Machines Ownership 73% 27%

Car / Van / Jeep, Ownership 58% 42%

Air Conditioner Ownership 80% 20%

Chocolate - Consumed 58% 42%

Readymade Shirts Purchase 70% 30%

Readymade Trousers Purchase 71% 29%

Source: IRS 2011 Q1

Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar

P1 districts for FMCG

Top 6 Districts account for almost two-third of the State’s total FMCG consumption.

GujaratAnnual HH Potential

Expenditure on FMCGRs. Crs

Top 6 Districts 6,497

Gujarat State (All 25 Districts)

10,967

Top 6 Districts as a % of Gujarat

59%

Source: Indicus Analytics, Market Skyline of India 2008

Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar

P1 districts for Durables

Top 6 Districts account for almost two-third of the State’s total Durables consumption.

Gujarat

Annual HH Potential

Expenditure on Durables

Rs.Crs

Top 6 Districts 4,447

Gujarat State (All 25 Districts)

7,762

Top 6 Districts as a % of Gujarat

57%

Source: Indicus Analytics, Market Skyline of India 2008

Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar

High media consumption

Top 6 Cities account for a higher proportion of media consumption, A good indicator of an aspirational populace

Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar

SEC AB - Media Reach (Weekly)

10L Cities

R/o Gujarat

Base Pop SEC AB (000s)

3,190 1,850

Reads a N/paper 83% 68%

Reads a Gujarati N/paper

79% 67%

Reads an English N/p 13% 5%

Watches C&S Television 83% 84%

Listens to Radio 23% 7%

Surfs Internet 12% 5%

Source: IRS 2011 Q1

Divya Bhaskar is a critical partner in

top 6 Cities

*Includes Saurashtra Samachar

Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar

Divya Bhaskar is clearlyin a position to partner your business in Gujarat’s

corridor of vibrancy

Average Issue Readership

Divya Bhaskar*

Gujarat Samachar

Sandesh

Ahmedabad 1084 843 472

Surat 491 566 404

Vadodara 313 335 237

Rajkot 193 223 160

Jamnagar 61 105 52

Bhavnagar 98 99 15

All 6 Cities 2,240 2,171 1,340

Source: IRS 2011 Q1

Figs 000s

Divya Bhaskar’s 38L readership sharply focused to these 6 Cities

Divya Bhaskar offers sharply focused reach without wastage

Divya Bhaskar

Gujarat Samachar

Sandesh

59% 49% 41%

Proportion of Readers in the Top 6 Cities of Gujarat

Source: IRS 2011 Q1

30 L consumers (79% of our readers) read only Divya Bhaskar

79% of Divya Bhaskar readers do not read any other Gujarati newspaper.

22L readers of Divya Bhaskar in Urban Gujarat do not read any other Gujarati newspaper.

17L readers of Divya Bhaskar in the top-6 Cities do not read any other Gujarati newspaper.

Gujarat U+R 2,958

Gujarat Urban 2,193

Top 6 Cities 1,719

Gujarat SEC AB 902

Sole Divy a Bhaskar Readers

Divya Bhaskar or Saurashtra Samachar readers who do not read any other Gujarati newspaper

Source: IRS 2011 Q1

Figs 000s

Our Philosophy

Leadership is to be relevant.And being able to provide relevance to our associates.

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