the power of_six_in_gujarat_11_q1
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Gujarat Unraveled
Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar
SIX CRITICAL DISTRICTS FOR YOUR BUSINESSTHE CORRIDOR OF VIBRANCY
Home to affluent HHs
Top 6 Districts account for two-third of State’s affluence.
Gujarat
Number of HHs with Annual HH income >Rs.3L
(Figs 000s)
No of SEC-AB
HHs (Figs 000s)
Top 6 Districts 1,828 969
Gujarat State (All 25 Districts)
2,860 1,446
Top 6 Districts as a % of Gujarat
64% 67%
Source: Indicus Analytics, Market Skyline of India 2008
Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar
consumption & savings
Top 6 Districts account for almost two-third of all HH consumption & savings.
Gujarat
Annual Total Potential
Consumption Expenditure
Annual Total HH Potential
Savings
Rs.Crs Rs.Crs
Top 6 Districts 117,403 40,419
Gujarat State (All 25 Districts) 209,179 76,345
Top 6 Districts as a % of Gujarat 56% 53%
Source: Indicus Analytics, Market Skyline of India 2008
Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar
Home to the Top Cities of Gujarat
Top6 districts account for the 6 Top Cities ( 1 Mn +) of Gujarat,
Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar
upwardly mobile characteristics
Top 6 Cities in 6 districts account for almost three-fourths of the State’s premium product ownership/ consumption
Gujarat10L+ Cities
R/o Gujarat
Computer at home 71% 29%
Internet access at home 75% 25%
Washing Machines Ownership 73% 27%
Car / Van / Jeep, Ownership 58% 42%
Air Conditioner Ownership 80% 20%
Chocolate - Consumed 58% 42%
Readymade Shirts Purchase 70% 30%
Readymade Trousers Purchase 71% 29%
Source: IRS 2011 Q1
Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar
P1 districts for FMCG
Top 6 Districts account for almost two-third of the State’s total FMCG consumption.
GujaratAnnual HH Potential
Expenditure on FMCGRs. Crs
Top 6 Districts 6,497
Gujarat State (All 25 Districts)
10,967
Top 6 Districts as a % of Gujarat
59%
Source: Indicus Analytics, Market Skyline of India 2008
Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar
P1 districts for Durables
Top 6 Districts account for almost two-third of the State’s total Durables consumption.
Gujarat
Annual HH Potential
Expenditure on Durables
Rs.Crs
Top 6 Districts 4,447
Gujarat State (All 25 Districts)
7,762
Top 6 Districts as a % of Gujarat
57%
Source: Indicus Analytics, Market Skyline of India 2008
Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar
High media consumption
Top 6 Cities account for a higher proportion of media consumption, A good indicator of an aspirational populace
Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar
SEC AB - Media Reach (Weekly)
10L Cities
R/o Gujarat
Base Pop SEC AB (000s)
3,190 1,850
Reads a N/paper 83% 68%
Reads a Gujarati N/paper
79% 67%
Reads an English N/p 13% 5%
Watches C&S Television 83% 84%
Listens to Radio 23% 7%
Surfs Internet 12% 5%
Source: IRS 2011 Q1
Divya Bhaskar is a critical partner in
top 6 Cities
*Includes Saurashtra Samachar
Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar
Divya Bhaskar is clearlyin a position to partner your business in Gujarat’s
corridor of vibrancy
Average Issue Readership
Divya Bhaskar*
Gujarat Samachar
Sandesh
Ahmedabad 1084 843 472
Surat 491 566 404
Vadodara 313 335 237
Rajkot 193 223 160
Jamnagar 61 105 52
Bhavnagar 98 99 15
All 6 Cities 2,240 2,171 1,340
Source: IRS 2011 Q1
Figs 000s
Divya Bhaskar’s 38L readership sharply focused to these 6 Cities
Divya Bhaskar offers sharply focused reach without wastage
Divya Bhaskar
Gujarat Samachar
Sandesh
59% 49% 41%
Proportion of Readers in the Top 6 Cities of Gujarat
Source: IRS 2011 Q1
30 L consumers (79% of our readers) read only Divya Bhaskar
79% of Divya Bhaskar readers do not read any other Gujarati newspaper.
22L readers of Divya Bhaskar in Urban Gujarat do not read any other Gujarati newspaper.
17L readers of Divya Bhaskar in the top-6 Cities do not read any other Gujarati newspaper.
Gujarat U+R 2,958
Gujarat Urban 2,193
Top 6 Cities 1,719
Gujarat SEC AB 902
Sole Divy a Bhaskar Readers
Divya Bhaskar or Saurashtra Samachar readers who do not read any other Gujarati newspaper
Source: IRS 2011 Q1
Figs 000s
Our Philosophy
Leadership is to be relevant.And being able to provide relevance to our associates.
DISCUSSIONS