the planner's book of things to make

Post on 11-Aug-2014

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I was asked to talk at the IPA Level One course, on what I thought was important for bright young things coming in to the communications industry...

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ipa  level  one  

john  v  willshire  chief  innova1on  officer  

PHD  

@willsh  

hold  on  

planners  don’t  make  stuff  

crea1ves  

planners  

the  internet  revolu,on  

?  

everyone  makes  things  

to  understand  why    people  make  things…    

…you’ve  got  to  make  things  

we  make  lots  of  things  

we  make  them  together  

we  make  them  to  share  

meanwhile,  back  at  the  

ranch…  

“have  you  anyone  who  knows  about  this  ‘My  Space’  stuff..?”  

make  lots  of  things  

make  them  together  

make  them  to  share  

these  are  skills  (?!?!)  

technological  cultural  

social  

last  2  months  of  www.feedingthepuppy.com  

nice  theory…  

…what  does  it  mean  in  prac1ce?  

watchers  

players  

makers  

watchers  

players  

makers  

don’t  start  here…  

…to  get  here  

“come  and  play  our  game”  

watchers  

players  

makers  

start  here…  

…to  get  here  

if  you  invent  a  great  game…  

…we’ll  make  it  

i)  pocket  sized  

ii)  for  2+  players  

iii)  self  contained  

iv)  sustainable  

Hide  &  Seek  Weekender  

judging  

we’re  making  13,500  boxes  

hWp://bit.ly/extrapocketgames  

make  lots  of  things  

make  them  together  

make  them  to  share  

making  will  be  the  making  of  you  

further  reading:  

hWp://www.markpollard.net/  

 why-­‐strategists-­‐should-­‐make-­‐stuff/  

further  listening…  

hWp://www.myspace.com/gamagesmodeltrainclub    

now,  go  make  stuff…  

(thanks,  btw)  

twiWer:  @willsh  www.feedingthepuppy.com  

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