the new wave of indian f&b industry

The Indian food and beverage industry is on the brink of a major shift, with indigenous consumers gaining more exposure, engaging & becoming more health conscious.

Interesting F&B Trends

E-revolution from carts to clicks

Indian consumer

• Younger, more than 50% consumer base is below 30 years

• High income earning, change in consumption patterns

• Internet savvy, prefers shopping online for convenience & deals

• Apps & delivery services are transforming consumers’ access to deals, niche

offerings and even full meals

Online Food Market

Good enough to Tweet

• Rise of food-centric media has sparked new interest in cooking, both for nourishment, and also for sharing one’s creations via social media

• People taking divergent paths – some competing on popular television programmes, while others cultivating specialties ranging from cupcakes to curries

Either way, people are cooking to share with friends and followers.

Food Centric Media

Eat with your Eyes!

• Packaging has become another crucial aspect in today’s consumers’ minds

• Brands are experimenting with vibrant colours, novel shapes, designs etc to make packaged products worthy of consumer praise and social media posts

Innovative Packaging Design

Artificial is the public enemy No. 1

• Consumer demands for natural and “less processed” food and drink are forcing companies to remove artificial ingredients

• Products that have yet to do, face scrutiny

Organic Market

From the Inside out

• “It is what’s on the inside that counts.” Consumers are recognizing that diets can connect with the way they look &feel

• This is creating a market for products enhanced with everything from collagen to probiotics for brooming people’s physical appearance & personal wellness

Probiotic Market

Free From For All

• Many consumers don't actually need products free from gluten, wheat & dairy, but are demanding them, as they believe them to be healthier

• Industry has been successfully responding to this demand which is seen in the recent surge in mainstream gluten free and vegan products

• Other "free from" platforms are also gathering pace

Gluten Free & Vegan Market

The "Flexitarian" Effect

•Rise of part-time vegetarians, who have reduced their meat consumption because of health, sustainability &animal welfare, is having a major impact on brands

• This includes the technological development and promotion of better-tasting products more reminiscent of meat, &usage of alternative protein sources and more animal-friendly processes

Veggie Market

Sustainability Initiatives

Due to the consumers’ conscious effort to the impact of their purchase on environmental and social issues, there has been an increased demand for environment-friendly products – organic, natural, nongenetically modified foods.

Reduce, Reuse & Recycle

Let’s design.