the new facebook business manager - state of search 2014
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@michellemsem@clixmarketing
www.clixmarketing.com
The New FacebookBusiness Manager
P R E S E N T E D B Y M I C H E L L E M O R E H O U S E
D I R E C T O R : A C C O U N T S , E F F I C I E N C Y , C O M M U N I T Y – C L I X M A R K E T I N G
S T A T E O F S E A R C H – N O V E M B E R 1 7 , 2 0 1 4
@michellemsem@clixmarketing
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StarringTHE DOCTOR COMPANION
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Earth: Early 2014
OPTIONS ACCORDING TO SKILL SET
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Beginner Log in/out of each individual account.
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Intermediate Multiple browsers open.
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Advanced Multiple Users within Chrome.
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Planet Facebook Hi new client! I liked your page. Can you add me at
doctorhoooorulz@gmail.com? My personal Facebook is awesome.
This Sucks.
@michellemsem@clixmarketing
www.clixmarketing.com
Show of Hands Business with multiple accounts/pages. Business manager with multiple businesses. Business manager with multiple employees
working on accounts. Business who uses an agency to manage ads. Business manager with multiple businesses and
uses different agencies for each. Agency with multiple clients. Agency with multiple employees who manage
client ads.
@michellemsem@clixmarketing
www.clixmarketing.com
Time Lord
It’s bigger on the inside.
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Earth: November 17, 2014
WELCOME TO YOUR TARDIS
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The Rundown Why Facebook Business Manager?
Why Should You Care?
How Do You Use It?
Are There Any Drawbacks?
@michellemsem@clixmarketing
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Why Business Manager? Centralize access and management under a single login.
Shift page and ads ownership from individual user to Business Manager.
Invite and manage co-workers and employees; control account access per individual.
Individuals can be linked to multiple Business Managers.
Agencies can request access to pages and ads accounts directly from Business Manager.
@michellemsem@clixmarketing
www.clixmarketing.com
Sound Familiar?MCC’s FTW!!!
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Why Should You Care? Ownership of pages and
ads accounts are no longer associated with individuals.
New employees.
New agencies.
@michellemsem@clixmarketing
www.clixmarketing.com
How Do You Use It? Whoever manages (admin) your
business’s Facebook page should head to business.facebook.com.
Remain logged in to personal account.
Click the persistent down arrow and click “Create Business.”
Fill in the requested information and link your primary Facebook page.
The individual will then enter their name and desired business email address.
Yes! Login with your personal Facebook account, but be identified within Business Manager (and receive notifications) as your business email!
@michellemsem@clixmarketing
www.clixmarketing.com
Accessing the Account Start from your personal login.
Able to access Business Manager through drop down.
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Add AccountsPAGES! ADS!
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Request AccessREQUEST ACCESS TO ADS REQUEST ACCESS TO PAGES
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@michellemsem@clixmarketing
www.clixmarketing.com
Power Editor for Business Manager
Yes, It Still Rocks.
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Settings Manage People
Michelle has been upgraded to John Lee.
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Adding UsersAdd Another Admin
◦ This is how you pass the “keys” of Business Manager ownership from one person to another.
Add Employees◦ Always need companions.
@michellemsem@clixmarketing
www.clixmarketing.com
Potential Drawbacks New “business manager” paradigm isn’t always intuitive or
obvious. Once accounts are linked, who owns it? Who can see it?
Link existing Facebook account groups to Business Manager. If you continue to add accounts to these groups, you have to manually
update the link in Business Manager. Tedious!
Business Manager page or ad account access request is predicated on the recipient also using Business Manager. There’s no way of knowing who is or is not using FBM. #shotinthedark
There are bugs when using Power Editor. Glitchy when switching between accounts. Edit correct campaigns, ad
groups, ad sets - but the editor tries to upload to a different account.
@michellemsem@clixmarketing
www.clixmarketing.com
Moral of the Story?
Get your sonic screwdriver and stay clever.
Facebook Business Manager is a great time
saver, but isn’t 100% perfect yet!
@michellemsem@clixmarketing
www.clixmarketing.com
Get Started!
@michellemsem@clixmarketing
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Questions?
BUSINESS MANAGER OR DOCTOR WHO
@michellemsem@clixmarketing
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Thank You!
Have Questions?
@michellemsem
michelle@clixmarketing.com
www.clixmarketing.com
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