the monetization hexagon

The monetization hexagon

Eric Reiss@elreiss

UXcamp CPH26 April 2014

Copenhagen, Denmark

A work in progress

A hexagon

Foundation

Com

munication M

onet

izat

ion

Foundation

Com

munication M

onet

izat

ion

Concept

Platform

Environment Recurring re

v.

Conditions

Qui

ck w

ins

Foundation

Com

munication M

onet

izat

ion

Concept

Platform

Environment Recurring re

v.

Conditions

Qui

ck w

ins

• Useful• Affordable• Easy to adopt

• Business critical• Addictive• Intrinsic value

Foundation

Com

munication M

onet

izat

ion

Concept

Platform

Environment Recurring re

v.

Conditions

Qui

ck w

ins

• Showcase• Conduit• Social system

• Well-defined market• Multi-channel capability• Cross-channel conversions

Foundation

Com

munication M

onet

izat

ion

Concept

Platform

Environment Recurring re

v.

Conditions

Qui

ck w

ins

• Incentives• Rewards• Cross-sales

• Subscriptions• Upgrades• Scalability

6 713

Successful apps

(and probably other service offerings)

seem to demonstrate scores above 9-10.

There is no such thing as a ”perfect score” of 18.

Play with this yourself

and see if it works for you, too.

Tak!

You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark

Office: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @elreisser@fatdux.comwww.fatdux.com