the misconception of csr its not about philanthropy

The Misconception of CSRIts not about philanthropy

One Dimensional Approach

Traditional thinking

Multi Dimensional Approach

Leveraging CSR to create value

What is CSR?

o Not about donating sums of money to various charitable organizations/ causes.

o It is instead about running a business in a way that minimizes all negative impacts on society and the environment, while ensuring that business operations give rise to significant long-term benefits for all stakeholders.

o Its ALL about Creating a sustainable businessLiving within environmental limitsEnsuring a fair society

o Collapse of financial institutions were fundamentally due to a lack of accountability to their stakeholders, whether shareholders, customers, employees or other groups.

o If businesses do not become accountable and responsible:• More collapses• More reputational losses• An even greater loss of investor confidence

Sustainable Business

Others

Environment

NGOs

Media

GovernmentSuppliers

andContractors

Customers

Investors

Local Communities

Unions

Employees

An Integrated Approach to Stakeholder Accountability

Corporate Accountability Model

Corporate Values

Impacts, Risks & Opportunities

Stakeholder Engagement

Management & Governance

Measurement and Disclosure

Policy Coverage

Defining the role the company wants to play in society

How the company sets about defining and engaging with its stakeholders

The depth of analysis of the risks and opportunities faced by the company

Establishes its commitment and intent regarding implementing accountability

Accountability incorporated with management and good governance.

Tracking performance and keeping stakeholders informed

Corporate Accountability Model

o Its what you Do and not what you Say that is important.