the misconception of csr its not about philanthropy
DESCRIPTION
One Dimensional Approach Traditional thinkingTRANSCRIPT
The Misconception of CSRIts not about philanthropy
One Dimensional Approach
Traditional thinking
Multi Dimensional Approach
Leveraging CSR to create value
What is CSR?
o Not about donating sums of money to various charitable organizations/ causes.
o It is instead about running a business in a way that minimizes all negative impacts on society and the environment, while ensuring that business operations give rise to significant long-term benefits for all stakeholders.
o Its ALL about Creating a sustainable businessLiving within environmental limitsEnsuring a fair society
o Collapse of financial institutions were fundamentally due to a lack of accountability to their stakeholders, whether shareholders, customers, employees or other groups.
o If businesses do not become accountable and responsible:• More collapses• More reputational losses• An even greater loss of investor confidence
Sustainable Business
Others
Environment
NGOs
Media
GovernmentSuppliers
andContractors
Customers
Investors
Local Communities
Unions
Employees
An Integrated Approach to Stakeholder Accountability
Corporate Accountability Model
Corporate Values
Impacts, Risks & Opportunities
Stakeholder Engagement
Management & Governance
Measurement and Disclosure
Policy Coverage
Defining the role the company wants to play in society
How the company sets about defining and engaging with its stakeholders
The depth of analysis of the risks and opportunities faced by the company
Establishes its commitment and intent regarding implementing accountability
Accountability incorporated with management and good governance.
Tracking performance and keeping stakeholders informed
Corporate Accountability Model
o Its what you Do and not what you Say that is important.