the minimum viable mindset

Knowledge + Innovation = Evolution

Jumping into a new adventure in your life?

Jorge ZavalaKinnevo

@jzavalaJorge.zavala@kinnevo.com

September 2016

Knowledge + Innovation = Evolution

The Minimum

Viable

Mindset

Knowledge + Innovation = Evolution

What is in your mind?

• Been an entrepreneur is on my chart?

• Why do I want to be an entrepreneur?

• What will be my rewards as an entrepreneur?

• The odds are against me?

• Can I be an entrepreneur and succeed?

• I don’t know how to be a successful entrepreneur – then, what can I do?

Knowledge + Innovation = Evolution

Have you found a good opportunity?

• Do you have a motivated target customer?

• Is your customer looking for a solution?

• Is your customer having a hard time to find a solution?

Knowledge + Innovation = Evolution

What am I going to face

• You don’t know what your customer needs

• You don’t know how to build a solution

• You don’t have the needed resources

• Your team is small, unbalanced and lacks skills

• There are a ton of competitors out there

• Life is hard – Do you want to enjoy living in a permanent crisis?

Knowledge + Innovation = Evolution

Three steps to be an entrepreneur

• Mindset

• Roadmap

• Execution

Knowledge + Innovation = Evolution

What is the MVM

• First, you explore solutions for a given problem

• Second, you build a roadmap

• You need to have the right mindsetto pursue your dream

Then - What is your Minimum Viable Mindset to succeed?

Knowledge + Innovation = Evolution

Elements of MVM

• Purpose – What do I want to accomplish?

• Magic Sauce – How do I solve a given problem, mainly consisting in finding a different way of solving the issue, in such a way that people are interested in this particular approach.

• Roadmap – Describe the way that I will build a solution, bring it into the market, and deliver the solution in a scalable way.

Knowledge + Innovation = Evolution

What is your passion?

Knowledge, experience

Your insights

Your Learnings

Your story

Your narrow

target market

Your

opportunity

Knowledge + Innovation = Evolution

Purpose

• A wish to drive my own business

• Economic freedom

• Create a solution that will be very helpful for people

• Find a way to get a social reward

• Find a way to feel good from the social benefit produced

• Find a professional satisfaction by having my own products, patents and produce my own income

• Find a way to get a financial reward that provides wealth, improves the way of life, builds a safety net, builds savings for retirement and/or paid family education

• Know your risk involved: financial, operations, leadership and organizational

Knowledge + Innovation = Evolution

Magic Sauce

• Which are your skills?

• Which are your super powers?

• How do you built your own survival kit

• Your assets:

– Intelligence

– Talent

– Grit

Knowledge + Innovation = Evolution

Roadmap

• How to build the solution?

• Who can help you?

• The discipline you need

• Resources

• And inside you?

– Grit

– Confidence

– Uncertainty

Knowledge + Innovation = Evolution

http://mindsetonline.com/changeyourmindset/firststeps/index.html

https://www.amazon.com/Mindset-Psychology-Success-Carol-Dweck/dp/1400062756/

Fix vs. Growth mindset

Knowledge + Innovation = Evolution

Detailed Roadmap

• Knowing your Market

• Developing your own Technology

• How to build your Business

http://magmaconf.com/

Knowledge + Innovation = Evolution

Execution

• Build your team

• Get out of the building

• Build the product, put it in hands of your customers and pursue your dream

Knowledge + Innovation = Evolution

10 skills to innovate

Knowledge + Innovation = Evolution

You need to workout

• Failure – fail fast to succeed faster

• Learning – build new things are a learning process, you need to learn to learn. Nobody is going to teach you everything

• Reflection – at the end of each activity, make a post-mortem to learn:– What did you do right?

– What did you do wrong?

– How can you do better next time?

Knowledge + Innovation = Evolution

What should I do now?

• Test my self: Skills, Grit and Mindset

• Write a vision – Remember the future

• Create a plan – the detailed roadmap

• Target the first customer

• Execute

• Scale

Knowledge + Innovation = Evolution

Thanks

I learn about the importance of the mindset in a lecture by Jerry Porras in:

A roadmap guides you

to reach a goal, but you

need to have the

mindset to fuel your

desire to reach a goal

Knowledge + Innovation = Evolution

Find more about it

http://kinnevoinnovationcenter.com/kinnlearner/

Jorge Zavala

Kinnevo

@jzavala

Jorge.zavala@kinnevo.com