the minimum viable mindset

Knowledge + Innovation = Evolution

Jumping into a new adventure in your life?

Jorge ZavalaKinnevo

@[email protected]

September 2016


The Minimum

Viable

Mindset

mailto:[email protected]


What is in your mind?

• Been an entrepreneur is on my chart?

• Why do I want to be an entrepreneur?

• What will be my rewards as an entrepreneur?

• The odds are against me?

• Can I be an entrepreneur and succeed?

• I don’t know how to be a successful entrepreneur – then, what can I do?


Have you found a good opportunity?

• Do you have a motivated target customer?

• Is your customer looking for a solution?

• Is your customer having a hard time to find a solution?


What am I going to face

• You don’t know what your customer needs

• You don’t know how to build a solution

• You don’t have the needed resources

• Your team is small, unbalanced and lacks skills

• There are a ton of competitors out there

• Life is hard – Do you want to enjoy living in a permanent crisis?


Three steps to be an entrepreneur

• Mindset

• Roadmap

• Execution


What is the MVM

• First, you explore solutions for a given problem

• Second, you build a roadmap

• You need to have the right mindsetto pursue your dream

Then - What is your Minimum Viable Mindset to succeed?


Elements of MVM

• Purpose – What do I want to accomplish?

• Magic Sauce – How do I solve a given problem, mainly consisting in finding a different way of solving the issue, in such a way that people are interested in this particular approach.

• Roadmap – Describe the way that I will build a solution, bring it into the market, and deliver the solution in a scalable way.


What is your passion?

Knowledge, experience

Your insights

Your Learnings

Your story

Your narrow

target market

Your

opportunity


Purpose

• A wish to drive my own business

• Economic freedom

• Create a solution that will be very helpful for people

• Find a way to get a social reward

• Find a way to feel good from the social benefit produced

• Find a professional satisfaction by having my own products, patents and produce my own income

• Find a way to get a financial reward that provides wealth, improves the way of life, builds a safety net, builds savings for retirement and/or paid family education

• Know your risk involved: financial, operations, leadership and organizational


Magic Sauce

• Which are your skills?

• Which are your super powers?

• How do you built your own survival kit

• Your assets:

– Intelligence

– Talent

– Grit


Roadmap

• How to build the solution?

• Who can help you?

• The discipline you need

• Resources

• And inside you?

– Grit

– Confidence

– Uncertainty


http://mindsetonline.com/changeyourmindset/firststeps/index.html

https://www.amazon.com/Mindset-Psychology-Success-Carol-Dweck/dp/1400062756/

Fix vs. Growth mindset

http://mindsetonline.com/changeyourmindset/firststeps/index.html

https://www.amazon.com/Mindset-Psychology-Success-Carol-Dweck/dp/1400062756/


Detailed Roadmap

• Knowing your Market

• Developing your own Technology

• How to build your Business

http://magmaconf.com/


Execution

• Build your team

• Get out of the building

• Build the product, put it in hands of your customers and pursue your dream


10 skills to innovate


You need to workout

• Failure – fail fast to succeed faster

• Learning – build new things are a learning process, you need to learn to learn. Nobody is going to teach you everything

• Reflection – at the end of each activity, make a post-mortem to learn:– What did you do right?

– What did you do wrong?

– How can you do better next time?


What should I do now?

• Test my self: Skills, Grit and Mindset

• Write a vision – Remember the future

• Create a plan – the detailed roadmap

• Target the first customer

• Execute

• Scale


Thanks

I learn about the importance of the mindset in a lecture by Jerry Porras in:

A roadmap guides you

to reach a goal, but you

need to have the

mindset to fuel your

desire to reach a goal


Find more about it

http://kinnevoinnovationcenter.com/kinnlearner/

Jorge Zavala

Kinnevo

@jzavala

[email protected]

http://kinnevoinnovationcenter.com/kinnlearner/

mailto:[email protected]