the media movement

Making Business Happen with Old & New Media

@JPitlyk

There’s definitely a want and a need…

Here’s how to make it happen:

Who do you want to reach?

What do you want to show and tell

them?

What do you want to learn from

them?

What do you want them to think/say

about you?

Define a Strategy

Who do you want to reach?

What do you want to show and tell

them?

What do you want to learn from

them?

What do you want them to think/say

about you?

Define a Strategy

Who do you want to reach?

What do you want to show& tell them?

What do you want to learnfrom them?

What actiondo you want

them to take?

Build Your Brand

Your Unique Fingerprint

Build Your Brand

How You’re Distinguished

Build Your Brand

Develop with:

Build Your Brand

Develop with:

Logo Slogan Tone

Colors Verbiage Images

Interaction

Reach the Right Audience

Reach the Right Audience

Reach the Right Audience

How/Where is it distributed?

Reach the Right Audience

How/Where is it distributed?

Where are people seeing it?

Reach the Right Audience

How/Where is it distributed?

Who reads it?

Where are people seeing it?

Reach the Right Audience

How/Where is it distributed?

Who reads it?

What’s the quality?

Where are people seeing it?

Reach the Right Audience

How/Where is it distributed?

Who reads it?

What’s the quality?

What’s the shelf life?

Where are people seeing it?

Reach the Right Audience

How/Where is it distributed?

Who reads it?

What’s the quality?

What’s the shelf life?

Where are people seeing it?

*Check out the Media Kits

Create

a

Campaign

Create

a

CampaignMaintain Your Brand

Create

a

CampaignMaintain Your Brand

Define Your Desires

Create

a

CampaignMaintain Your Brand

Set S.M.A.R.T. Goals

Define Your Desires

Create

a

CampaignMaintain Your Brand

Set S.M.A.R.T. Goals

Define Your Desires

Integrate It All!

Blend All Forms of Media

Blend All Forms of Media

Link Old & New Media Together

Blend All Forms of Media

Link Old & New Media Together

Make Campaign Cost Effective

Blend All Forms of Media

Link Old & New Media Together

Make Campaign Cost Effective

Here are some suggestions…

QR Codes

Social Media Provides…

These are awesome, but…

Print Media Provides…

All Media Has a Purpose & a Place

Always Know Your Audience

Pick the Most Effective Channels

Measure Your Results

Uphold Your Brand

And above all else…

Make It Memorable!

Thank

You!

Julia Pitlyk

@JPitlyk

Facebook.com/

JuliaPitlyk