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The Informed Banker

Why Behavioral Economics MattersPresented by: Alix Patterson, Callahan & AssociatesAugust 23, 2018

The content for this presentation was created by Alix Patterson. The views and opinions expressed herein are those of the author, AlixPatterson, and do not necessarily reflect those of Harland Clarke.

Presenter

ModeratorChristine AhlgrenDirector, Strategic Business AlliancesHarland Clarke

PresenterAlix PattersonPartnerCallahan & Associatesalix@callahan.com

What is Behavioral Economics?

“libertarian paternalism”

The Why

The Who

Healthy Not Healthy

43% 57%Source: Understanding and Improving Consumer Financial Health in America, CFSI, 2015

3 Concepts

1. Mental Accounting

2. Commitments/ Pledging

3. Defaults

Mental Accounting

Commitments/Pledging

Defaults

Recommended Reading

Q&A

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Alix PattersonPartner

The content for this presentation was created by Alix Patterson. The views and opinions expressed herein are those of the author, Amy Eagan and do not necessarily reflect those of Harland Clarke.

Thank You