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The importance of branding
Rob Holder Account Executive/DoJ/DOS
HP Enterprise Services
Report Documentation Page Form ApprovedOMB No. 0704-0188
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1. REPORT DATE AUG 2011 2. REPORT TYPE
3. DATES COVERED 00-00-2011 to 00-00-2011
4. TITLE AND SUBTITLE The importance of branding
5a. CONTRACT NUMBER
5b. GRANT NUMBER
5c. PROGRAM ELEMENT NUMBER
6. AUTHOR(S) 5d. PROJECT NUMBER
5e. TASK NUMBER
5f. WORK UNIT NUMBER
7. PERFORMING ORGANIZATION NAME(S) AND ADDRESS(ES) HP Enterprise Services,3000 Hanover Street,Palo Alto,CA,94304-1185
8. PERFORMING ORGANIZATIONREPORT NUMBER
9. SPONSORING/MONITORING AGENCY NAME(S) AND ADDRESS(ES) 10. SPONSOR/MONITOR’S ACRONYM(S)
11. SPONSOR/MONITOR’S REPORT NUMBER(S)
12. DISTRIBUTION/AVAILABILITY STATEMENT Approved for public release; distribution unlimited
13. SUPPLEMENTARY NOTES Presented at the 2011 Navy Gold Coast Small Business Conference, 22-24 Aug, San Diego, CA.
14. ABSTRACT
15. SUBJECT TERMS
16. SECURITY CLASSIFICATION OF: 17. LIMITATION OF ABSTRACT Same as
Report (SAR)
18. NUMBEROF PAGES
16
19a. NAME OFRESPONSIBLE PERSON
a. REPORT unclassified
b. ABSTRACT unclassified
c. THIS PAGE unclassified
Standard Form 298 (Rev. 8-98) Prescribed by ANSI Std Z39-18
The Importance of Branding
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It Starts With An Identity
What Will Your Company Be Known For
What Is Your Strength FO:r 6 ye:B1 •·!S I.VIX1rli...-.g •••
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How Do You Expand On Your Strength
How Is Your company recognized In the Market space in which you compete
What Is Your Value Differential And Is It Contained In Your Brand
Why is this Important
Just being Good Is Not Good enough
The Devil is not in the Details Greatness is
Understand the market place and Adapt
Lead the change that others will follow
Let your Brand Be your Flag
Its more than just a slogan, it becomes the soul of your company
Questions
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