the ibm events experience - smw chicago 2013

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Communication goals haven’t changed, but the way we get there has.

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Define your milestones

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Goals:› Build awareness.› Encourage registration and sign up.› Enable/engage influencers to help them

participate and shape the agenda.

#smwibmevents

Update your website› Big ugly button› Optimize for search

Email campaigns Banner ads and keywords Polls on Facebook and Twitter Blogging Leveraging related communities Treat bloggers like press

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All roads should point to home*

*your website

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@steve_woz

Goals:› Create community around an event.› Demonstrate expertise around the content.› Professional networking and education.› Support the ways people can connect with

each other.

#smwibmevents

Create a social space (we mean this literally)

Capture videos Update your website Daily blog updates, regular

tweet/Facebook posts

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Hashtags posted everywhere Build tweets and social photos into

presentations Publicly display tweets and photos Charging stations Gamification

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Make social media ubiquitous

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Goals:› Continue networking and delivering

education.› Build momentum for the next event.

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Analyze data to figure out what worked Wrap-up blog posts Responding to tweets Turn your website into a resource

center Thank you emails Continuously share videos and photos

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Total volume comparison, by day

10,322 Social mentions– 35% YTY increase– 37% retweet & 59%

unique

Like that Tivoli execs taking a holistic approach - mgt. in context with Analytics, process, patterns, dev/ops, mobile, security. #IBMPulse

Our job as digital communicators is to keep the endless circle of networking moving around the event.

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The best strategies are often the simplest

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Social media serves the purpose of an event but it does something magical.

Social media can make an event live on even after it’s over.

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