#smwibmevents

#smwibmevents

#smwibmevents

#smwibmevents

#smwibmevents

#smwibmevents

#smwibmevents

Communication goals haven’t changed, but the way we get there has.

#smwibmevents

#smwibmevents

Define your milestones

#smwibmevents

Goals:› Build awareness.› Encourage registration and sign up.› Enable/engage influencers to help them

participate and shape the agenda.

#smwibmevents

Update your website› Big ugly button› Optimize for search

Email campaigns Banner ads and keywords Polls on Facebook and Twitter Blogging Leveraging related communities Treat bloggers like press

#smwibmevents

All roads should point to home*

*your website

#smwibmevents

#smwibmevents

@steve_woz

Goals:› Create community around an event.› Demonstrate expertise around the content.› Professional networking and education.› Support the ways people can connect with

each other.

#smwibmevents

Create a social space (we mean this literally)

Capture videos Update your website Daily blog updates, regular

tweet/Facebook posts

#smwibmevents

Hashtags posted everywhere Build tweets and social photos into

presentations Publicly display tweets and photos Charging stations Gamification

#smwibmevents

Make social media ubiquitous

#smwibmevents

#smwibmevents

#smwibmevents

#smwibmevents

Goals:› Continue networking and delivering

education.› Build momentum for the next event.

#smwibmevents

Analyze data to figure out what worked Wrap-up blog posts Responding to tweets Turn your website into a resource

center Thank you emails Continuously share videos and photos

#smwibmevents

#smwibmevents

#smwibmevents

Total volume comparison, by day

10,322 Social mentions– 35% YTY increase– 37% retweet & 59%

unique

Like that Tivoli execs taking a holistic approach - mgt. in context with Analytics, process, patterns, dev/ops, mobile, security. #IBMPulse

Our job as digital communicators is to keep the endless circle of networking moving around the event.

#smwibmevents

#smwibmevents

The best strategies are often the simplest

#smwibmevents

Social media serves the purpose of an event but it does something magical.

Social media can make an event live on even after it’s over.

#smwibmevents

#smwibmevents