the iab's kieron matthews' presentation at the digital talent roadshow in bournemouth

New to onlineKieron Matthews - Marketing Director

Thursday, 4 March 2010

Who we are

To help marketers find the best role for online advertising and mobile, to engage

customers and build their brands

Thursday, 4 March 2010

Who

Media Owners

Agencies

Advertisers

Thursday, 4 March 2010

How

EDUCATIONTraining

Brand sessionsCase studies

Events

INSPIRATIONCreative Showcase

Case studiesPresentations

www

POLICY STEERINGCouncils

StandardsBest practice

IASHRegulatory affairs

RESEARCHInsightsAdspend

Case studiesGuides

NETWORKINGEvents

DebatesCouncils

PROMOTIONPublications

SpeecheswwwPR

Event sponsorship

Thursday, 4 March 2010

% share of revenues for H1 2009

1%3%

4.4%5%11.0%

12%

18.5%

21.9%

23.5%

InternetTelevisionPress DisplayDirect MailPress ClassifiedOutdoorDirectoriesRadioCinema

Total advertisingmarket

£7.466bn

Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC

Thursday, 4 March 2010

H1 2009 Online only medium showing growth in H1 2009

Press Classified Directories Outdoor Press Display TV Radio Direct Mail Cinema Internet

4.60%

-7.8%

-14.5%-15.6%-16.1%

-20.4%-22.0%

-25.0%

-37.3%

Total advertising market growth = -16.6%

Thursday, 4 March 2010

H1 2009 Online only medium showing growth in H1 2009

Press Classified Directories Outdoor Press Display TV Radio Direct Mail Cinema Internet

4.60%

-7.8%

-14.5%-15.6%-16.1%

-20.4%-22.0%

-25.0%

-37.3%

Total advertising market growth = -16.6%

Thursday, 4 March 2010

Tips

10Thursday, 4 March 2010

READ

Thursday, 4 March 2010

Public

PublicThursday, 4 March 2010

G e t o u t

Thursday, 4 March 2010

Be digital

Be digitalBe digital

Be digitalBe digital

Be digital Be digital

Be d

igit

al

Be digital

Be digital

Thursday, 4 March 2010

Love

brands

Thursday, 4 March 2010

Don’t broadcast

Thursday, 4 March 2010

detail

Thursday, 4 March 2010

e x e r c i s e

Thursday, 4 March 2010

be surprising

Thursday, 4 March 2010

lead

Thursday, 4 March 2010

Thank youkieron@iabuk.net

#kieronm

Thursday, 4 March 2010