the gummy wars

The Gummy WarsBy: Justyce Hill, Sonia Macias, Luis Najar, Quang Truong, Jesica Rios

Why Gummy Wars?

What consumers typically look for?

Brand Name

Price

With our report, we intend to help consumers choose a brand of gummy worms that would satisfy their every demand when determining which gummy is best for them.

What was evaluated?

Gummies A B C D

Texture Hard/Soft Hard/Soft Hard/Soft Hard/Soft

Flavor Sweet/Sour Sweet/Sour Sweet/Sour Sweet/Sour

Duration (sec.) Sec. Sec. Sec. Sec.

Price $1.00 $0.97 $1.20 $1.50

Preferred

What were the results?

Gummies Rank Prices Texture Average Flavor Average Duration Average (sec)

A) Sweet Smiles Sour Neon Worms

1st $1.00 Hard Sour 12.88

B) Trolli Sour Brite Crawlers

2nd $0.97 Soft Sweet 12.54

C) Black Forest Gummy Worms

4th $1.20 Hard Sweet 17.54

D) Sweet Smiles Gummy Worms

3rd $1.50 Hard & Soft Sweet 20.30

Preferred Gummy

58%27%

5%

10%

Consumer Prefenence

A B C D

Average Duration

Gummy Worm Type Elapsed Time (seconds)

A 12.88 sec

B 12.54 sec

C 17.54 sec

D 20.30 sec

Average Texture

A

B

C

D

0 5 10 15 20 25

HardSoft

Average Flavored

A

B

C

D

0 5 10 15 20 25

SourSweet

What we concluded?

The gummy worms had similar sizes and shape. The Sweet Smiles Sour Neon Worms had the second lowest price, the preferred flavor (sour) and texture (hard), and was moderately easy to consumed in a reasonable time.

What’s our recommendation?

When starving for a quick gummy snack, we recommend the Sweet Smiles Sour Neon Worms based on the observations of texture, flavor, duration, and price. Sweet Smiles Sour Neon Worms not only is the preferred taste of those tested but is also the overall value in price.

Questions?