the future of social and digital ads: 6 key trends

THE FUTURE OF SOCIAL AND DIGITAL ADS

Zontee Hou for

2017…

Video Content

Native Advertising

Influencer Marketing

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VIDEO CONTENT Live feeds, video podcasts, slideshows, animation

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NATIVE ADVERTISING Sponsored posts, sponsored giveaways, paid promotion

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INFLUENCER MARKETING

From celebrities to micro-influencers to employees

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2017…

Video Content

Native Advertising

Influencer Marketing

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 The next generation of ads will respond based on consumers’ needs with ever more nuance, accuracy, and relevancy.

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WHAT’S NEXT? FEEDBACK-DRIVEN ADS

Geo-Targeted and Contextual Ads

Augmented Reality

Visual Analysis

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GEO-TARGETED & CONTEXTUAL ADS 2.0/the next generation

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NOW: GEO-FENCED ADS •  Geo-fenced ads on Facebook,

Instagram, and Snapchat

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NOW: BLUETOOTH-BASED ADS •  Use Bluetooth data from your

open apps

•  Shown in-app in tools like Facebook

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FUTURE: ACTIVITY-DRIVEN ADS

 "The perfect utopia that we joke about here... is why show thousands of titles? Why not just show one tremendous gorgeous image of one title because we've read your mind and know what it's going to be?

 Could it happen that we have such confidence in what you want to watch that we start autoplaying something? We're working toward that.”

- Todd Yellin VP of Product Innovation, Netflix

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AUGMENTED REALITY Added information

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NOW: INTERACTIVE LENSES •  Give the audience an

opportunity to become a part of the story

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NOW: INTERACTIVE APPS •  Get customers invest by letting

them create based on their own content

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FUTURE: TRY BEFORE YOU BUY

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VISUAL ANALYSIS Big data comes to images

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NOW: VISUAL SEARCH •  Product suggestions based on

visual search

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NOW: VISUAL METRICS •  Data mined based on

machine-learning

•  Reporting on user-generated content

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FUTURE: CUSTOM IMAGERY FOR YOUR AUDIENCE

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2020…

Geo-Targeted and Contextual Ads

Augmented Reality

Visual Analysis

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•  @MediaVolery

•  Copyright © 2017 Media Volery LLC, all rights reserved.

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