the future of online video - ooyala telstra

THE FUTURE OF ONLINE VIDEO

John Treloar - OoyalaYana Podroubaeva - Telstra

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THE LINES ARE OFFICIALLY BLURRED

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VIEWERS LOGGING ON VS. TUNING INVideo viewing over IP is catching up with traditional video

* Source: Cisco

By 2016, 1.5 billion people will watch video online.*

Smartphone video viewing will grow 10X in the next five years*

Explosion of mobile, tablets = new viewing habits, new challenges

Providers need new forms of measurement to effectively deliver content online

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2012 GLOBAL VIDEO INDEX

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We measured anonymized viewer behaviour data from

nearly 200 MILLION unique monthly viewers

creating 2 BILLION daily analytics pings

from 6,000 domains

across 130 countries

2012 VIDEO INDEX - ABOUT THE DATA

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• 18X longer on desktops • 10X longer on CTV & GC• 5X longer on tablets• 4X longer on mobile

LIVE MATTERSIn Q4 2012, people watched live video:

Source: Ooyala Global Video Index 2012

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PREMIUM MATTERSLong-form video accounted for: • 57% of PC viewing

• 63% of tablet viewing• 82% of CTV/Gaming Console viewing

Source: Ooyala Global Video Index 2012

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...ON ALL SCREENSOn PCs, nearly one quarter of video watched was longer than an hour

On tablets, about one third of videos viewed were longer than an hour

Source: Ooyala Global Video Index 2012

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Larger screen sizes = higher engagement

MAKING IT TO THE THIRD ACT

Source: Ooyala Global Video Index 2012

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MOBILE & TABLET SHARE DOUBLES

Source: Ooyala Global Video Index 2012

Tablet share grew 110% while mobile share grew 87%

11Source: Ooyala Global Video Index 2012

Though Android outpaces iPhone in sales, iPhone users are viewing twice as much video on their phones

THE PHONE WARS: iOS V. ANDROID

[IDC Feb 2013]

1217Source: Ooyala Global Video Index Q2 2012

Blue state citizens are more engaged with online video than those in red states, watching 16% more and averaging 20 seconds longer per play.

2012 HIGHLIGHTS: RED STATES V. BLUE

Wednesday, February 20, 13

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OTHER INTERESTING STUFF

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A broadcast quality technology solution designed to deliver cross-platform, engaging TV experiences.

STREAMLINE: MANAGE

YOUR CONTENT

DISCOVERY:PERSONALIZE

VIEWER EXPERIENCE

INSIGHTS:MEASURE

AUDIENCES

ACCESS: PUBLISH CONTENT

ROI:PAY FOR USE?EDUCATION?

WORKFLOW AUTOMATION AND APIs, PLUS AVAILABLE PROFESSIONAL SERVICE

ENABLEMENT AND OPTIMIZATION

DELIVERING AN END-TO-END SOLUTION

MARKET OPPORTUNITY

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The power of social• Twitter has 200 million active users

• 63% of Twitter users are mobile users

• Your customers are already using it

UntappedTwitter

audience(promoted tweets)

Your audiencethat alreadyuses Twitter

Youraudience

Drive untapped viewersto your site

INTRODUCING: TWITTER VIDEO CARDS

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EASY TO EMBEDEmbed videos directly within Twitter sites and mobile applications using Ooyala’s Player APIs.

PLAY AND SHARE IN TWITTERNo more distractions with additional links. Now your audience can play, watch, and share your videos directly within Twitter.

Grow content consumption by providing easy access via social networks

https://twitter.com/munchies

View on multiple Devices

http://www.thenorthface.com/en_US/shop-equipment/

http://www.gsa.gov/portal/content/283269

Click here for Link to Interactive Transcript

http://www.smh.com.au/tv/

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THANK YOU!