the future of online video - ooyala telstra
DESCRIPTION
Innovation is key at staying ahead of the curve in the incredibly ‘noisy’ online environment. Telstra and Ooyala present an informative and entertaining session on the future direction of Online Video that will help you better understand how innovative rich media can play a part in your Digital Strategy. Get key insights into viewer engagement, cross-device video delivery, social TV trends, call to action strategies & moreTRANSCRIPT
THE FUTURE OF ONLINE VIDEO
John Treloar - OoyalaYana Podroubaeva - Telstra
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THE LINES ARE OFFICIALLY BLURRED
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VIEWERS LOGGING ON VS. TUNING INVideo viewing over IP is catching up with traditional video
* Source: Cisco
By 2016, 1.5 billion people will watch video online.*
Smartphone video viewing will grow 10X in the next five years*
Explosion of mobile, tablets = new viewing habits, new challenges
Providers need new forms of measurement to effectively deliver content online
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2012 GLOBAL VIDEO INDEX
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We measured anonymized viewer behaviour data from
nearly 200 MILLION unique monthly viewers
creating 2 BILLION daily analytics pings
from 6,000 domains
across 130 countries
2012 VIDEO INDEX - ABOUT THE DATA
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• 18X longer on desktops • 10X longer on CTV & GC• 5X longer on tablets• 4X longer on mobile
LIVE MATTERSIn Q4 2012, people watched live video:
Source: Ooyala Global Video Index 2012
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PREMIUM MATTERSLong-form video accounted for: • 57% of PC viewing
• 63% of tablet viewing• 82% of CTV/Gaming Console viewing
Source: Ooyala Global Video Index 2012
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...ON ALL SCREENSOn PCs, nearly one quarter of video watched was longer than an hour
On tablets, about one third of videos viewed were longer than an hour
Source: Ooyala Global Video Index 2012
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Larger screen sizes = higher engagement
MAKING IT TO THE THIRD ACT
Source: Ooyala Global Video Index 2012
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MOBILE & TABLET SHARE DOUBLES
Source: Ooyala Global Video Index 2012
Tablet share grew 110% while mobile share grew 87%
11Source: Ooyala Global Video Index 2012
Though Android outpaces iPhone in sales, iPhone users are viewing twice as much video on their phones
THE PHONE WARS: iOS V. ANDROID
[IDC Feb 2013]
1217Source: Ooyala Global Video Index Q2 2012
Blue state citizens are more engaged with online video than those in red states, watching 16% more and averaging 20 seconds longer per play.
2012 HIGHLIGHTS: RED STATES V. BLUE
Wednesday, February 20, 13
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OTHER INTERESTING STUFF
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A broadcast quality technology solution designed to deliver cross-platform, engaging TV experiences.
STREAMLINE: MANAGE
YOUR CONTENT
DISCOVERY:PERSONALIZE
VIEWER EXPERIENCE
INSIGHTS:MEASURE
AUDIENCES
ACCESS: PUBLISH CONTENT
ROI:PAY FOR USE?EDUCATION?
WORKFLOW AUTOMATION AND APIs, PLUS AVAILABLE PROFESSIONAL SERVICE
ENABLEMENT AND OPTIMIZATION
DELIVERING AN END-TO-END SOLUTION
MARKET OPPORTUNITY
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The power of social• Twitter has 200 million active users
• 63% of Twitter users are mobile users
• Your customers are already using it
UntappedTwitter
audience(promoted tweets)
Your audiencethat alreadyuses Twitter
Youraudience
Drive untapped viewersto your site
INTRODUCING: TWITTER VIDEO CARDS
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EASY TO EMBEDEmbed videos directly within Twitter sites and mobile applications using Ooyala’s Player APIs.
PLAY AND SHARE IN TWITTERNo more distractions with additional links. Now your audience can play, watch, and share your videos directly within Twitter.
Grow content consumption by providing easy access via social networks
https://twitter.com/munchies
View on multiple Devices
http://www.thenorthface.com/en_US/shop-equipment/
http://www.gsa.gov/portal/content/283269
Click here for Link to Interactive Transcript
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THANK YOU!