the fresh face of bethesda · changes to the doa delegation of authority the of as to doa (27) on...

The Fresh Face of Bethesda Introducing our new brand standards and online brand store!

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Marketing’s Key Areas of Focus

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Best Brand Positioning BLC as best in class and a national thought leader

in the I/DD fieldAttracting donors, PWS, congregations and employees

Donor Growth and Engagement

Sites & Services

Marketing

Optimize digital tools

to build brand

engagement

EffectiveInternal Comms

Our over-arching goalUnified

messaging approach

(voice and tone)

Unified graphic/visual

standards

Where We’ve Been

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Visual Brand Standards Goals

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Modernize the visual brand to appeal to today’s audiences

Create consistent, recognizable brand identity

Build templates to maximize consistency and productivity

Ensure designs follow accessibility guidelines and ADA standards

Refreshed Main Logo Design

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What’s New? More contemporary and readable Colors – brighter blue & gold Font- Modern, unique and easy to read Symbol – Proportions updated

Former Logo Design

Bethesda Entity Logos

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Design System Elements

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Brand Color Palette

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Imagery

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Iconographics, Patterns & Textures

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Brochure Templates

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Flyer Templates

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Print Advertisements

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Internal Communications

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Event Exhibits

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