the essential guide to social media etiquette
Post on 27-Aug-2014
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Essential Guide to Social Media
Etiquette Jennifer Sable Lopez!
Director of Community at Moz!@jennita!
@jennita #SMX #12C !
The List!
• Don’t auto follow!• Don’t auto DM!• Don’t buy followers!• Don’t say dumb things!• Don’t screw up!
Durr…
Let’s dig deeper
What We Already
Know
About Social
@jennita #SMX #12C !
Be Human!
@jennita #SMX #12C !
Be Relevant!
@jennita #SMX #12C !
Be Respectful!
@jennita #SMX #12C !
Have a Voice!
@jennita #SMX #12C !
A Conversation!
@jennita #SMX #12C !
Have a little fun!
Many Brands Are
Exceptional
@jennita #SMX #12C !
Lego!
@jennita #SMX #12C !
KLM!
@jennita #SMX #12C !
Gwynnie Bee!
@jennita #SMX #12C !
Buffer!
Their
Communities
Love Them
@jennita #SMX #12C ! Gwynnie Bee
@jennita #SMX #12C ! Charles Tyrwhitt
What Happens
When Brands
Screw Up?
@jennita #SMX #12C !
Image credit: http://www.androidguys.com/2011/07/14/surprised-netflix-rate-hike/netflix-angry-mob/!
10 Ways to Avoid
the Pitchforks
@jennita #SMX #12C !
#1 Never mix
business with pleasure
@jennita #SMX #12C !
1 App for work! 1 for Personal!
@jennita #SMX #12C !
So this doesn’t happen to you!
@jennita #SMX #12C !
#2 Never judge a
book by its cover
Think before you reshare!
@jennita #SMX #12C !
@jennita #SMX #12C !
#3 Be kind, rewind
@jennita #SMX #12C !
When tragedy strikes…!
Check scheduled
posts
@jennita #SMX #12C !
#4 Read all about it
@jennita #SMX #12C !
Know what’s happening!
Before you post
@jennita #SMX #12C !
@jennita #SMX #12C !
#5 Oops, I did it
again
@jennita #SMX #12C !
Don’t schedule a post, !
while you’re *obviously*
doing something else!
He had *just* given a speech at the Nelson
Mandela tribute!
@jennita #SMX #12C !
#6 Where’s the beef?
@jennita #SMX #12C !
Know *your* beef… aka
focus!
@jennita #SMX #12C !
#7 You complete me
@jennita #SMX #12C !
It’s about them… Not you.
@jennita #SMX #12C !
#8 Mr. Cellophane
@jennita #SMX #12C !
Transparency! Matters
@jennita #SMX #12C !
#9 You’ve Got Mail
@jennita #SMX #12C !
Take it offline!
So they (you) don’t go all crazy!
@jennita #SMX #12C !
@jennita #SMX #12C !
#10 Serenity Now
@jennita #SMX #12C !
When all hell breaks loose,!
Stay cool and calm
@jennita #SMX #12C !
And never feed the trolls!
Jennifer Sable Lopez !Director of Community at Moz!
@jennita!jen@moz.com!
Thank You!
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