social media 101 and etiquette for coach connections
TRANSCRIPT
Social Media 101 With Steph Nissen from Nissen Media
AGENDA
• Intro to Social Media Networks – Facebook, Twitter, LinkedIn, and Pinterest
• Social Media Etiquette – The Do’s and Do Not’s of Interacting and Growing an Online Community
• Financial Wellness Show Pages – How to Connect with FWS on Social Media and How to Use That content
1.23 Billion Users, Wide ranging demographic of users.
Source: PEW Research Center 2015
What is it?
• Connect with friends, family, and businesses using photos, videos, text updates, links, and apps.
Who is it best for? • EVERY BUSINESS! • Local, Big Brands, B2C
• Minimum Post: 3 Weekly Best Post: 2-3 Daily
• Use a business page to promote your business, not your personal.
• Post a variety of content. • Use insights to analyze
what’s working and not. • Be yourself! Show your
authentic self with your personality and let yourself be SOCIAL.
Best Practices
302 Million Users between 12-49 with the fastest growing demographic in the 65+ age range.
Source: PEW Research Center 2015
What is it?
• Short posts with 140 characters or less with links, hashtags, photos, and videos.
Who is it best for? • B2B, B2C • Bloggers, Writers,
Publications
• Minimum Post: 3 Daily Best Post: 10 Daily
• Use 1-2 Hashtags in every tweet.
• Make the first move and follow people, retweet others, and reply.
• Use the advanced search to find potential customers.
• Create lists to organize influencers, clients, partners, content to share.
Best Practices
364 Million Users, Men and Women between the ages of 30-64 who are college educated.
Source: BI Intelligence 2015
What is it?
• A place for professionals to network, build business partnerships, and recruit.
Who is it best for? • B2B • Networkers • Recruiters and Job
Seekers
• Minimum Post: 3 Weekly Best Post: 1 Daily
• Connect with people you know, co-workers, friends, and with people you WANT to know.
• Keep posts and conversations professional hoping to educate, inspire, and promote growth.
• Write your page in the 1st person and complete your page information.
• Use a professional headshot.
Best Practices
70 Million Users, Most are Women between the ages of 35-54.
Source: Omnicore 2015
What is it?
• A network where users can upload, save, sort, and manage images into collections aka Boards.
Who is it best for? • Women • Fashion, Retail, Home
Industries • E-Commerce • Food
• Minimum Post: 5 Pins, 3 Times Per Week Best Post: 10 Pins, 7 Days Week
• Use large, vertical, high-quality images.
• Make posts without someone’s face. Posts without are shared 23% more!
• Dominant colors – Red, Green, and Pink get more repins.
• Create a variety of boards that your target audience would enjoy.
Best Practices
Social Media Etiquette
What NOT to Do on Social
Media and What You Should
ALWAYS Do
The Do’s and Do Not’s
YES
• Always Give Credit and Link Back to the Original Source
• Thank people who share your content.
• Keep posts positive! • THINK before you post.
NO • Don’t Use Images Found on
Google • Don’t ignore bad reviews
and comments. Respond and take it offline.
• Don’t set up auto responding tweets.
• Don’t spam or over share.
Connect with FWS
• Facebook: https://www.facebook.com/FinancialWellnessShow
• Twitter: https://twitter.com/FinWellShow Or @FinWellShow
• Pinterest: https://www.pinterest.com/FinWellShow/
How to Use the Show on Social Media
Connect With us • Like and follow the FWS
Pages. • Invite your friends, family,
and clients to connect on social media, in-person, and via email.
• Comment, share, and like posts from the FWS pages.
Promote the Show
• Post Links to iTunes and Stitcher so people can subscribe.
• Announce new shows and topics to showcase valuable information.
• Share the blog from the website.
QUESTIONS? You can download these slides on SlideShare.net or by going to: http://bit.ly/socialmediaFWS