the digital donut, your brands image online
Post on 09-Jun-2015
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The digital donut theory!
• The jam in the middle is your 100% controlled content, brand web site and blog
• The slightly dull filling are the web pages consumers use to both travel to and from your site (referrers)
• The eye catching icing and sprinkles on the outside is made up from clever SEO and web 2.0 mash-ups of your content.
• This donut is served up to consumers in a box owned by Google.!
© philip@t7flondon.co.uk These are edits from presentations made by t7F LONDON during 2009
Your brandʼs presence on the web is like a donut !(stay with me on this)!
Photo from
www.ericlee.info/backonabike/
ι © philip@nextdoorthinking.co.uk These are edits from presentations
made by NEXTDOOR.
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