the cult of the now - rethinking digital marketing

The Cult Of The Now.!Stuart Buchanan, The Nest. wearethenest.com

Start at the beginning.!

Friendship, family, companionship - life is an infinite web of connections. They are the building blocks of our DNA.!!

Human connections are complex, muddy, often beautiful, often fraught. Online connections are curated, chosen, edited, retouched. !!

How do we discern whether one connection is more valuable than another?!

Which connections further love and friendship, and which are driven by status, recognition, fame, prestige and attention?!!

Maslow's Hierarchy of Needs.

“A flight from conversation can compromise our capacity for self-reflection.”!!Sherry Turkle, MIT !

What is missing in human connections that we favour online connections instead?!!

Number of devices connected to IP networks will be three times the global population by 2016.!!

Our brains are being rewired to favour short interactions over long interactions.

How do counter this as individuals?!Ask yourself, what is valuable to you?!

An Information Diet requires “conscious consumption, planning and sharpened skills.”!

Choose platforms wisely - in their raw state, social media platforms are simply blunt instruments.

Seek spaces of refuge - both temporal and physical. Learn to be bored.!

Are you part of the problem? Ask yourself, what is valuable to everyone else?!!

Pay more attention to the point and purpose of what you are doing.

“Is now a good time?” Are you just interrupting someone, or are you actually doing something valuable?!

Do we need more choices? Expand, expound and deepen experiences with actions and context.!!

Be strategic about developing content - have a strategy, a narrative. Make people want to turn the page.

Do we need to get it all right, right now? Will the future solve the problem for us?

The end of the beginning. !

wearethenest.com. stuartbuchanan.com.!!Images from Flickr Creative Commons (in order of presentation) michellerlee, seranyaphotography, caiosz, jrparis, nervsappy, carsten_tb, nest, uicdigital, stefz, blackbiscuits, qiaomeng, luigi9555, arselectronica, aagius, davidyuweb, donbrubacher, jamelah, oflittleinterest, damaradeaella